Adidas has appointed Carla Murphy as general manager of its Adidas Outdoor business unit, starting on Dec. 14. She will assume one of the two roles of Tim Janaway, who has been with the group for more than 20 years, serving most recently as general manager for the outdoor and golf segments. Murphy comes from Icebreaker, where she worked as global brand and product officer. She previously acted as creative and brand director for Nikita and became subsequently global vice president of women’s at Nikita’s former parent company, Amer Sports. All in all, she is joining Adidas after more than 18 years of industry experience.
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