Cascade Designs has appointed Erik Flink as brand director for Therm-a-Rest and Karl Fritzsche as brand director for Platypus, SealLine and PackTowl. Flink has been with Cascade Designs for more than 17 years. Most recently, he was brand director of the Platypus Hydration division. Previously, he has been product manager for snow shoes, winter tools, cookware and filtration at MSR, as well as brand director for SealLine. In his new role he will lead the strategic planning for all of Therm-a-Rest's categories in the outdoor market including mattresses, sleep systems, camp furniture, tents, hammocks, pillows and accessories. Karl Fritzsche brings Cascade a 19-year experience in leading product development, marketing and business management for various brands. Prior to joining Cascade, he served as project engineer for Yeti Coolers in Austin, Texas. He has previously worked at Confluence Paddlesports, Easton-Bell Sports, Watermark and Marmot with product development and marketing positions. As the new brand director for Platypus, SealLine and PackTowl, he will be responsible for each business unit from product direction to retail presence.
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