Cascade Designs, the U.S. company that owns the Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl brands, has announced the addition of three new members to its product development and marketing teams: Kalon Pilmanis will serve as senior director of product, Jeff Moberg as product line manager and Ashley Brown as senior copywriter.
Pilmanis comes to Cascade Designs with a broad background in product development, most recently as VP of product development and product management at Gerber. He has more than 15 years of experience in the outdoor industry and is also the creator and host of the Outdoor Minds Podcast and a guest lecturer at Portland State University. In his new role, Pilmanis will support product development for Cascade Designs on a global scale.
Moberg comes from Stio, a Wyoming-based mountain apparel brand. He has also worked in product line management for other brands such as Oakley, Fanatics and Under Armour and has over 14 years of relevant experience. Moberg will join Scott Youmans, Brandon Bowers and Kyle Thackray as product line managers (formerly known as category managers) on Pilmanis’ team.
Brown previously worked at REI, where she was a product copywriter and editor for the Co-op Journal. Prior to REI, Brown worked as a copywriter and content marketing specialist at ExOfficio. She will be involved in the copywriting process for all Cascade Designs brands.
