Columbia Sportswear has named Tim Sheerin senior vice president of U.S. sales for the Columbia brand. Before joining Columbia, Sheerin spent twenty years in various senior sales and strategy positions at Nike. In his most recent role as VP, North American sales, he led Nike’s wholesale business for the Nike and Jordan brands, supporting all product lines and categories for North America. Franco Fogliato, executive VP, global omnichannel at Columbia, said that Sheerin’s background and experience would help the Columbia brand grow in 2021 and beyond. In his new role, Sheerin reports directly to Fogliato.
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