Donna Fitch, the previous director of men's merchandising at Woolrich, has been promoted to vice president for merchandising. She's been with the company since January. In addition, Woolrich has hired Karuna Scheinfeld to be its new vice president for design. She was previously at W.P. Lavori, where she was the head of men's design for the Woolrich John Rich and Bros. collection. She has also worked with American Eagle Outfitters, Ralph Lauren Purple Label and Dolce & Gabbana.
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