Jochen Lagemann, European sales and marketing director for Primaloft, has appointed Birgitte Norenberg European trade marketing manager. Born in Norway, Norenberg will operate from the company's European office Munich. During the past six years she served as export coordinator at Norrøna. Additionally, the company has hired Giulia Franceschini to take charge of customer service at the company's office in the Italian town of Ballò di Mirano.