Mark Flanagan has been appointed in the new position of European commercial director for Helinox, the South Korean brand of outdoor equipment. Flanagan previously worked for companies such as Reebok, Berghaus and Columbia. His latest functions included international general manager at GoLite, and apparel and accessories director at Hi-Tec Sports. Flanagan's LinkedIn profile indicates that he was already familiar with the Helinox brand as well, as U.K. sales agent for Nigor Net, the Dutch company that built up the Helinox brand around Europe until last year. Helinox said Flanagan was taking charge of all commercial operations in Europe. This comes after Helinox decided to build up its own European distribution last year. It teamed up with Daniel Hartung, the owner of a creative branding and design agency in Paris, to set up a team and directly cover European markets.