Odlo has completed the reorganization of its management structure with the appointment of Antoine Sathicq as chief sales officer. The position is new, but it covers most of the functions of the previous sales director, Claes Broqvist, who left the company a few weeks ago. The other members of the Swiss-based sportswear company's top management are the new chief executive, Christophe Bézu, and the chief operating officer, Knut Are Høgberg. Sathicq, 54, is a Frenchman who spent 12 years in the sporting goods industry as sales director and managing director of Adidas France and as CEO of Le Coq Sportif. He then moved into trading with Mercure International of Monaco and worked most recent for an e-commerce startup, ShopShopDeco.com.
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