Reiner Pichler will become on April 1 the new chief executive of Calida Holding, the Swiss lingerie group that controls Lafuma with 59.9 percent of the shares. He will replace Felix Sulzberger, who spent 14 years at the helm of Calida and engineered the takeover of the French group. According to, Sulzberger was in disagreement with Calida's board of directors about the opportunity of a capital increase in order to finance various acquisition projects in the sports sector and others. Sulzberger will remain as president and CEO of Lafuma until its general assembly in the spring. Pichler, who has the German and Swiss nationalities, worked for Hugo Boss and Gruppo Finanziario Tessile before acting for nearly 20 years as CEO of the Swiss Holy Fashion Group. He became CEO of S.Oliver at the beginning of 2014 but left the company last May.