Schöffel has appointed Peter Sontheimer to lead product development. Before joining Schöffel, Sontheimer worked for Ziener, where he was chief executive and head of product management, design and purchasing. Sontheimer also worked for over two decades at Vaude. At Schöffel, he will both lead the product management, design, technical development and innovation department and be responsible for product-line development. Sontheimer will report directly to Günther Herrmann, who has led the marketing and sales department since the beginning of 2018 and will now take charge of the product business unit as well. Patrick Müller is another new addition to Schöffel's product management team. He had been with Marmot Mountain Europe since 2014, handling product development for the European market. At Schöffel, Müller will be responsible mainly for the outleisure segment. The Schöffel group is one of Germany's leaders in functional outdoor and ski apparel, with total sales of about €100 million in 2017.
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