In order to support its retail partners and strengthen its presence in the outdoor and bike sector both digitally and stationary, Schöffel is specifically expanding its sales and marketing teams.

Carolin Schöttle joins the brand’s digital sales team with immediate effect. The new key account manager digital sales will support the brand’s digitalization offensive in this newly created position. Her main task includes the management and support of relevant digital key accounts. Schöttle has many years of experience in sales and purchasing and most recently worked at German multi-channel retail chain SportScheck as category manager. Prior professional experience includes Bogner Sport and Breuninger.

Also new to the digital sales team is Manon Bertling as key account manager. She joins Schöffel from the Keller Group, where she was a junior manager of purchasing, overseeing the bike, outdoor and ski divisions. Previously, Bertling worked at online outdoor specialist Bergzeit.

Schöffel’s trade marketing team is being expanded with the addition of Yannic Malter. The new brand experience marketing manager will be responsible for areas such as visual marketing, point of sale and event for a strong joint customer approach with Schöffel’s retail partners. Malter most recently worked at Keller Group, where he was responsible for Keller’s Brand Experience Base, among other things.


Source: © Schöffel

Carolin Schöttle, Manon Breitling and Yannic Malter (left to right)