Vasque has reshuffled its marketing team and added several new positions to help transform the American outdoor shoe brand and get closer to the people who wear its shoes. Joe Peters has been named marketing director. He has a wealth of retail and brand experience and was in demand planning at Vasque's parent company, Red Wing Shoe, ahead of this promotion. Shannon Wadsworth has been promoted to marketing coordinator with her strong brand knowledge and multi-tasking track record. Meanwhile, Kim Lyons will take on the new role of community management at Vasque. She's ideally placed with her 13 years of experience and close collaboration with Vasque in her previous role as director of development & marketing at the American Hiking Society.
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