All First Insight articles
-
News briefs
Wolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight, a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To accomplish this, Wolverine ...