Through a new global strategic partnership with First Insight, a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To accomplish this, Wolverine Worldwide has integrated First Insight’s Voice of the Customer predictive analytics solution across its entire portfolio, including Merrell, Saucony, Cat and Wolverine. First Insight created the first digital product testing solution in 2007, enabling brands and retailers to combine the voice of their customers with advanced AI and predictive analytics to reduce risk in their assortments, focus on winning products and improve their pricing strategies. Predictive feedback from consumers can be delivered in 24 to 48 hours, helping hundreds of brands and retailers bring the right products to market at the right price and in the right quantities. First Insight said that its platform enables Wolverine Worldwide ”to unearth the kinds of consumer insights that help brands optimize their product development, merchandising, and assortments, leading ultimately to greater profitability.“ Lindsey Goodman, director of consumer insights for Wolverine Worldwide, said the company chose First Insight from a number of solutions based on its scalability and ability to deliver measurable ROI.

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