All Fristads articles
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News briefsNew CEO for Fristads
Source: Fristads Petra Öberg Gustafsson Petra Öberg Gustafsson has been appointed as the new CEO of Fristads, a Swedish workwear manufacturer that also expanded into the outdoor segment in 2020. Öberg Gustafsson most recently served as CEO of Teng Tools AB and held board seats at H. ...
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News briefsNew sales director DACH at Fristads
Source: Fristads Andreas Bühner Effective May 1, Andreas Bühner will be the new sales director DACH at Fristads, a Swedish workwear manufacturer that also expanded into the outdoor segment in 2020. The sales expert has already been part of the Fristads team since 2019 as area sales ...
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News briefsResearch project for textile dyes from algae gets boost from collaboration
In a new research project, the workwear company Fristads, the startup Mounid and the knowledge center Wargön Innovation have come together to develop a more sustainable alternative to conventional textile dyes. The project is based on two Swedish innovations – Imogo Tech’s digital spray technology and Mounid’s algae ink, which ...
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News briefsFristads introduces online tool to calculate environmental impact of workwear
Fristads, a Swedish workwear manufacturer that also expanded into the outdoor segment in 2020, has made it easier to be aware of the environmental footprint of its workwear by developing its so-called Green Calculator. The digital tool uses real data to calculate the difference that choosing eco-friendly workwear can make ...
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News briefsWorkwear specialist Fristads expands outdoor offering
Fristads, a Swedish manufacturer of durable and functional workwear since 1925, launched an outdoor line in 2020 to complement its traditional collection in the wake of the growing outdoor trend during the pandemic. According to the brand, despite some Covid-related event cancellations, the launch of the new collection went according ...
