All Germany articles
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News briefsDiscounter Lidl launches Crivit brand campaign across Europe
The German food discounter expands its non-food sports brand with a campaign promoting movement, targeting everyday athletes and outdoor enthusiasts alike.
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News briefsAku partners with German mountain guide association
The Italian outdoor footwear company joins forces with Germany’s certified mountain guides to support alpine safety and sustainable gear development.
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News briefsRose Bikes opens brand store in Hamburg
The German bicycle company has launched a new retail space near Hamburg’s Binnenalster, featuring curated bikes, services and community rides.
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ArticleGlobetrotter joins Sport 2000 to strengthen market reach
The German outdoor retailer partners with the Germany-based arm of the buying group to expand its position in specialized outdoor retail.
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News briefsVeloBerlin 2025 to spotlight bike travel and culture
Germany’s largest bike festival returns to Tempelhof Airport with a record number of exhibitors and a focus on cycling adventures and sustainable mobility.
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ArticleAI adoption accelerates in German retail, small businesses lag behind
Artificial Intelligence is gaining ground in German retail, but a new HDE study reveals why smaller businesses are still struggling to keep up with the rapid shift.
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News briefsSport 2000 expands new retail format with two new store openings
Two German retailers unveil updated store formats, combining modern design, in-store expertise and new service zones to elevate the shopping experience.
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News briefsGerman e-commerce grows 3.2% in Q1, outpacing inflation
Germany’s online retail sector bounces back in the first quarter of 2025, outpacing inflation for the first time since 2022, driven by DTC brands and digital services.
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ArticleDecathlon Germany with record revenue, plans expansion
The retailer sees €1.17 billion in 2024 GMV, driven by omnichannel strategy, cycling growth and sustainability focus.
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News briefsKlättermusen opens first German store in Munich
The Swedish mountaineering brand chooses Munich for its first German door, offering a curated space for outdoor gear and community events.
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News briefsBosch eMTB Challenge 2025 adds pro category and new locations
The electric mountain bike event series returns this year with a new category, a Girona venue and fresh partnerships.
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Article“The Key” project pioneers circular textile recycling
A new German project is tackling one of the textile industry’s biggest challenges: recycling polyester-cotton blends.
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News briefsBig Agnes hires German PR agency to grow internationally
The outdoor brand from Colorado partners with 138 Alternatives to expand its presence in Germany, Austria and Switzerland.
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ArticleNew GM for Elan Central Europe
As the new General Manager for Central Europe, Bernhard Leichtfriedis tasked with expanding the presence of the Slovenian ski brand in Germany, Austria and Switzerland.
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News briefsMeta partners with eBay to test Marketplace integration
A new test by Meta integrates eBay listings into Facebook Marketplace, addressing EU antitrust issues.
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ArticlePatagonia and German partners advocate sustainable fishing
As part of an international campaign, environmentalists presented a bold petition to the German government calling for significant reforms in marine protection and sustainable fishing practices.
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News briefsHaglöfs announces leadership restructuring in Germany
The Swedish outdoor brand is refocusing under a new reporting structure.
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News briefsPatagonia’s Munich Thrift Shop raises €30K for NGOs
The second-hand initiative in Munich raised a good amount of money for local NGOs while promoting sustainable fashion and environmental awareness.
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News briefsCycling brand Maap opens Berlin flagship
The cycling apparel company launches a new retail space, fostering local community engagement and redefining cycling culture in Berlin.
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News briefsFjällräven Germany realigns team
New leadership in marketing, sales and merchandising focuses on boosting interaction with outdoor enthusiasts and sustainability-conscious consumers.
