All Haglöfs articles – Page 2
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ArticlePolartec Apex Award winners 2021 range from startups to global giants
The Milliken & Company brand Polartec has just announced the winners of its 2021 Apex Design Awards for creative use of the company’s fabrics and design. Every year, a panel of expert judges selects the most outstanding products made with Polartec fabric technologies. The list of winning products represents the ...
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News briefsHaglöfs reports global growth of 26% in H1, expands sales team for Germany and Austria
Swedish outdoor brand Haglöfs reports well-received winter and spring collections and global growth of 26 percent in the first half of 2021 compared to the same period last year, citing continued investment in product development and design despite the pandemic. The brand says it’s committed to continuing to work closely ...
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News briefsHaglöfs Restored second hand collection goes live
Partnering with recycling service specialist The Renewal Workshop (TRW), Swedish outdoor brand Haglöfs has now officially launched its second-hand concept Haglöfs Restored. The collection of used gear and apparel is inspected, washed and restored up to standards before being resold. The Renewal workshop has its facilities in ...
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News briefsStrong growth for Haglöfs
Swedish outdoor brand Haglöfs reported a 26 percent sales increase during the first half of 2021 compared to the same period last year. The strong performance is related to well-received product lines and overall higher demand for high-quality outdoor equipment, according to CEO Fredrik Ohlsson. “We had a very strong ...
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News briefsThe Renewal Workshop closes $6 million investment round
Secondhand solutions specialist The Renewal Workshop ( TRW ), a B Corp headquartered in Cascade Locks, Oregon, with offices in Amsterdam, has secured $6 million following a successful funding round from investors including Rubio Ventures , Shift Invest , Quadia , Closed Loop Partners , Fashion for Good ...
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ArticleCotopaxi and Nemo to offer second-hand products in the U.S. through REI
Cotopaxi and New Hampshire-based outdoor gear design company Nemo announced the launch of a new trade-in recommerce program with Trove and U.S. outdoor retail chain REI to provide customers with more options for used gear. Trove develops technology that enables brands to take control of their resale marketplaces to deepen ...
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News briefsHaglöfs aims for net zero in 2030; points out deliberate blurring in communication
On this year’s Earth Day , Swedish outdoor brand Haglöfs joins the growing number of companies calling themselves “climate neutral” by unveiling their new climate strategy: Aiming to reduce their emissions by 50 percent over the next decade and reach net zero by 2030, while taking “full responsibility ...
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News briefsProfessional climber Söderlund is the latest brand ambassador for Haglöfs
Source: Haglöfs Swedish professional sport climber Matilda Söderlund has joined the team of “ Outsiders by Nature ”, Haglöfs ’ team of ambassadors and athletes. Last May, the brand already brought mountain athlete Maria Granberg into the team. Söderlund has been climbing the world’s ...
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News briefsNew Country Manager for Haglöfs Germany
Due to increased customer demand, the Swedish outdoor brand Haglöfs recorded double-digit sales growth in Germany and Austria last year. To further drive the brand’s development in these strategic markets, Matthias Leurs was appointed country manager for Germany and Austria earlier this year. He was previously working at ...
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News briefsHaglöfs promotes head of sustainability to management team
Source: Haglöfs Elaine Gardiner Swedish outdoor brand Haglöfs has decided to add its head of sustainability, Elaine Gardiner , to the company’s management team, retroactive to Jan. 2021. Gardiner joined Haglöfs in early 2019 as its new head of sustainability to take the brand’s ...
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ArticleHaglöfs reports stable sales in 2020
Despite the prevailing pandemic and turbulent market conditions, Swedish outdoor brand Haglöfs reported that it managed to deliver net sales for 2020 in line with last year’s strong performance. The company did not provide any figures. According to CEO Fredrik Ohlsson , the ability to mitigate the crisis is ...
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News briefs
Haglöfs overhauls mid-layers for FW21 using Polartec technology
Source: Haglöfs Women’s Astral Hood Haglöfs , the Swedish outdoor brand, has used Polartec technology to overhaul mid-layers for its autumn/winter 2021 collection. The collaborative line includes the Mimic Junction Jacket with Polartec Power Air , the Vassi Mid-Hood with Polartec Power ...
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ArticleWho are the winners of the Corona summer?
The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.
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ArticleBlack Friday, and how our industry deals with it in times of Covid-19
While in many consumer goods sectors, it seems that people still don’t think about how our planet suffers from fast, cheap, and unsustainable shopping, some members of the outdoor industry have tried to resist the sell-out madness for quite some time now. In the home country of Black Friday ...
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News briefsGet a sneak peek of Haglöfs Restored on Green Friday
Haglöfs ’ Green Friday initiative has become known for its commitment to tackle the environmental and social dangers of excessive consumption. In recent years, the company closed stores and webstores on Black Friday, and last year even increased prices, with profits going to non-profit environmental ...
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News briefs
Haglöfs expands into Andorra
Haglöfs has opened an own store in Andorra. Located at the Illa Carlemany shopping mall, this is the Swedish mountaineering brand’s first such store in the small Iberian country. Haglöfs’ other own stores are in Tokyo, Japan; Oslo, Norway; Helsinki, Finland; Chamonix, France; and the Swedish capital of Stockholm. ...
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News briefsHaglöfs announces new brand claim
Haglöfs will officially launch a new brand claim this autumn. With “ Outsiders by Nature ,” the Swedish brand wants to celebrate the mentality of people who share their authentic love of nature. The “Haglöfs Outsiders,” according to the brand, is a community of people who have a passion ...
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News briefsHaglöfs signs Maria Granberg as new ambassador
Maria Granberg , the Swedish adventure sportswoman, has become the latest ambassador for the outdoor brand Haglöfs . Granberg, born and raised in the Swedish province of Värmland, had her first experience of high altitudes when she lived and worked as a volunteer in Tanzania and climbed Kilimanjaro in 2010. ...
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News briefs
New graphene-infused insulation from Haglöfs
Haglöfs , the Swedish outdoor company, has developed a graphene-infused mimic insulation for the development and production of trekking products. Graphene is a single-atom-thin layer of carbon that forms a strong, conductive grid. According to the company, the resulting insulation warms faster and retains heat longer, so its volume can ...
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Article
New chief executive for Haglöfs
(SGI) The Swedish outdoor company Haglöfs has not had a chief executive since November 2019, when Carsten Unbehaun left to become the new CEO of Asics EMEA. The vacancy has finally been filled by its global sales director, Fredrik Ohlsson . In his new role, Ohlsson ...
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