All Haglöfs articles – Page 3

News briefs

Professional climber Söderlund is the latest brand ambassador for Haglöfs

8 March 2021

Source: Haglöfs Swedish professional sport climber Matilda Söderlund has joined the team of “Outsiders by Nature”, Haglöfs’ team of ambassadors and athletes. Last May, the brand already brought mountain athlete Maria Granberg into the team. Söderlund has been climbing the world’s most challenging routes around the globe ...

News briefs

New Country Manager for Haglöfs Germany

3 March 2021

Due to increased customer demand, the Swedish outdoor brand Haglöfs recorded double-digit sales growth in Germany and Austria last year. To further drive the brand’s development in these strategic markets, Matthias Leurs was appointed country manager for Germany and Austria earlier this year. He was previously working at Brooks, The ...

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Haglöfs promotes head of sustainability to management team

23 February 2021

Source: Haglöfs Elaine Gardiner Swedish outdoor brand Haglöfs has decided to add its head of sustainability, Elaine Gardiner, to the company’s management team, retroactive to Jan. 2021. Gardiner joined Haglöfs in early 2019 as its new head of sustainability to take the brand’s sustainability ambitions to the ...

Article

Haglöfs reports stable sales in 2020

15 February 2021

Despite the prevailing pandemic and turbulent market conditions, Swedish outdoor brand Haglöfs reported that it managed to deliver net sales for 2020 in line with last year’s strong performance. The company did not provide any figures. According to CEO Fredrik Ohlsson, the ability to mitigate the crisis is mainly due ...

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Haglöfs overhauls mid-layers for FW21 using Polartec technology

19 January 2021

Source: Haglöfs Women’s Astral Hood Haglöfs, the Swedish outdoor brand, has used Polartec technology to overhaul mid-layers for its autumn/winter 2021 collection. The collaborative line includes the Mimic Junction Jacket with Polartec Power Air, the Vassi Mid-Hood with Polartec Power Air and Power Stretch inserts, the Touring ...

Article

Who are the winners of the Corona summer?

4 January 2021

The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.

Article

Black Friday, and how our industry deals with it in times of Covid-19

19 November 2020

While in many consumer goods sectors, it seems that people still don’t think about how our planet suffers from fast, cheap, and unsustainable shopping, some members of the outdoor industry have tried to resist the sell-out madness for quite some time now. In the home country of Black Friday, the ...

News briefs

Get a sneak peek of Haglöfs Restored on Green Friday

16 November 2020

Haglöfs’ Green Friday initiative has become known for its commitment to tackle the environmental and social dangers of excessive consumption. In recent years, the company closed stores and webstores on Black Friday, and last year even increased prices, with profits going to non-profit environmental organizations. This year ...

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Haglöfs expands into Andorra

8 November 2020

Haglöfs has opened an own store in Andorra. Located at the Illa Carlemany shopping mall, this is the Swedish mountaineering brand’s first such store in the small Iberian country. Haglöfs’ other own stores are in Tokyo, Japan; Oslo, Norway; Helsinki, Finland; Chamonix, France; and the Swedish capital of Stockholm.

News briefs

Haglöfs announces new brand claim

1 July 2020

Haglöfs will officially launch a new brand claim this autumn. With “Outsiders by Nature,” the Swedish brand wants to celebrate the mentality of people who share their authentic love of nature. The “Haglöfs Outsiders,” according to the brand, is a community of people who have a passion and a deep ...

News briefs

Haglöfs signs Maria Granberg as new ambassador

12 May 2020

Maria Granberg, the Swedish adventure sportswoman, has become the latest ambassador for the outdoor brand Haglöfs. Granberg, born and raised in the Swedish province of Värmland, had her first experience of high altitudes when she lived and worked as a volunteer in Tanzania and climbed Kilimanjaro in 2010. In May ...

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New graphene-infused insulation from Haglöfs

27 February 2020

Haglöfs, the Swedish outdoor company, has developed a graphene-infused mimic insulation for the development and production of trekking products. Graphene is a single-atom-thin layer of carbon that forms a strong, conductive grid. According to the company, the resulting insulation warms faster and retains heat longer, so its volume can be ...

Article

New chief executive for Haglöfs

11 February 2020

(SGI) The Swedish outdoor company Haglöfs has not had a chief executive since November 2019, when Carsten Unbehaun left to become the new CEO of Asics EMEA. The vacancy has finally been filled by its global sales director, Fredrik Ohlsson. In his new role, Ohlsson will continue the brand’s ongoing ...