Houdini expects to increase its total sales by 25-30 percent in 2014 to slightly more than €10 million. The company plans to double its turnover within the next three years. The markets that are currently developing very well for the brand are Sweden, Norway, Germany and Japan. Two sales agents in Norway, who were previously working for a Norwegian agency, will be directly employed by Houdini. The Swedish brand hired a new agent for South West Germany this May, so they have a total of three sales agents in Switzerland and Germany.