All Icebug articles
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Article
Performance Days: Why to turn up to “The Future of Polyester: Beyond the Bottle”?
The ingredient sourcing show Performance Days returns to Messe Munich on March 20-21, but is it worth attending? The easy answer is YES! Hopefully, this article by our expert Charles Ross will enlighten you as well.
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Article
Icebug to open first store in Stockholm
Swedish shoe label Icebug unveiled it will soon open its first brand store in Bibliotekstan, at Norrlandsgatan 10, with a sales area of approximately 80 square meters. Bibliotekstan is an exclusive shopping district in Stockholm around Biblioteksgatan in the heart of the city, but the area also includes parts of ...
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Article
Houdini, Icebug support Ecocide Law Alliance’s initiative to make environmental destruction a criminal offense
55 percent of global GDP depends on the services provided by nature. Yet, we are increasingly witnessing the disruption and destruction of our ecosystems through the reckless abuse of nature. For this reason, the CEOs of the Swedish companies SPP, Houdini, Icebug, Polarbröd, Svea Solar and Rejlers have now supported ...
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Article
‘No air freight,’ says Icebug – and has good reason for it
Swedish footwear manufacturer Icebug has spoken out against air freight in an open letter – despite the current transportation challenges in the Red Sea. The owner-managed company had already set itself the goal of reducing CO2 emissions by at least half by 2030. To achieve this goal, it is essential ...
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Opinion
The circular economy: How well are outdoor brands actually doing it?
The buzzword of the corporate social responsibility teams has now been part of the diction for a decade – but how have brands fared with circularity? Has the word become as meaningless as sustainability has (which means all things to all people)? Circular economy is also being greenwashed The most ...
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News briefs
Icebug opens store in central Stockholm
Swedish footwear brand Icebug is opening a 75-sqm store on Norrlandsgatan in central Stockholm. The brand already operated a concept store in Gothenburg and said it was looking for a suitable location in Stockholm. In addition to selling shoes, the new store will also have a repair workshop.
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Article
COP28: Outdoor industry puts reconnecting with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
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Data & Analysis
Global outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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Article
DIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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Article
Icebug starts collaboration with Danish supplier of sustainable leather
Source: Icebug Maria Munther By using fully traceable leather from Scandinavia, Swedish footwear manufacturer Icebug can further reduce its carbon footprint. This is possible thanks to a collaboration with Spoor, a Danish company specializing in sustainable leather. “It’s about taking responsibility for our climate footprint, for animal ...
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Article
Textile Exchange and Leather Working Group collaborate on ethical supply chain
The Leather Working Group (LWG) and Textile Exchange collaborated to develop a call to action for leather supply chains. The no-deforestation leather appeal provides an opportunity to coordinate fashion industry initiatives, to improve the transparency of leather sources. The plan calls for establishing rules for leather sourcing ...
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Article
Several outdoor brands join Icebug’s climate program
In late 2022, Swedish outdoor footwear brand and B Corp Icebug and German solar provider BayWa r.e. had developed and launched a quick and easy model to help footwear and apparel brands drastically reduce emissions and energy costs. Six months later, several outdoor brands have now joined the program called ...
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News briefs
EOCA announces the lineup of its OutDoor by ISPO fundraiser
With OutDoor by ISPO just around the corner, the European Outdoor Conservation Association (EOCA) has been overwhelmed by the donations it received from its members to help raise funds, with products from 28 brands generously donated. In addition to the outdoor kit, this year, there’s the ...
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Article
European Outdoor Group event schedule for OutDoor by ISPO
We show you the program of the European Outdoor Group at OutDoor by ISPO.
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Article
Icebug switches to green power in Vietnam, CEO urges industry to follow suit
Aiming to reduce its reliance on fossil fuels in its production process, Swedish footwear brand Icebug has been helping its factories in Vietnam install solar panels on their roofs for the past two years as part of a pilot project in collaboration with the German solar energy company BayWa r.e. ...
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Opinion
Sustainability Reports: Greenwashing, job creating, or doing good?
For those who want to find them, outdoor brands are now producing reports about their impacts. Just like a business has to produce its company accounts on a regular basis to demonstrate that they are operating legitimately, there is now a push for more than just profit-and-loss financial figures. Fortunately, ...
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News briefs
EOG launches online Sustainability Strategy Course
The European Outdoor Group (EOG) has launched an online study programme tailored for small to mid-sized companies to help them fully integrate sustainability into their business plans and culture. Developed in partnership with outdoor and sustainability consultancy Peak 63, the EOG Sustainability Strategy Course is a self-study course in five ...
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Sponsored
“If you’re interested in circular economy in the sports business, you can’t miss ISPO Munich 2022.”
ISPO Munich promises dialogue and exchange in the industry, and thus collaborations and faster progress. Learn the program highlights.
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News briefs
Icebug makes sneakers from other brands' scrap material
Habit.se reported that Swedish footwear brand Icebug continues to make shoes from textile waste from other Swedish brands, following a collaboration with Woolpower. Previously, the company had produced a shoe whose upper was made of wool scraps from Woolpower’s underwear production. The website wrote that a pair of sneakers has ...
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Article
Icebug promotes sustainable lifestyle as annual sales, profits rise
Icebug AB, the wholly-owned subsidiary of Sweden’s GtoG AB, generated a 37.8 percent increase in annual net profit to 22.83 million Swedish kronor (€2.18m) for the 12 months ended Feb. 28 compared to SEK 16.6 million in the prior year. The financial year profit margin was 9.9 percent as total ...