All Icebug articles
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News briefsIcebug USA to donate all Earth Day proceeds to forest conservation
The brand will donate 100 percent of its US and Canadian web sales on Earth Day to groups fighting forest degradation and promoting land conservation.
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News briefsIcebug nominated for Swedish communications award
Icebug’s powerful campaigns for forest conservation and climate awareness have earned the brand a nomination for Sweden’s top communications award.
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News briefsIcebug publishes book on human skills development
The Swedish footwear company shares lessons from a two-year inner development program in its new book.
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News briefsIcebug launches SS 2025 running shoe collection
The Swedish brand debuts its 2025 running shoe lineup, featuring trail, road and orienteering models with high performance, grip and sustainability.
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News briefsIcebug’s new CCO talks growth and grip
Icebug’s new Chief Commercial Officer Andreas Hakansson shares his vision for balancing commercial growth with sustainability at the Swedish footwear brand.
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News briefsIcebug recognized as 'Leader' by Fair Wear for its labor practices
The Swedish footwear brand earns top honors from Fair Wear for its commitment to fair wages, safe working conditions and sustainable business practices.
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News briefsIcebug declares Jan. 15 “Studded Shoe Day” to address winter slip injuries
The Swedish footwear brand takes a proactive stance against preventable injuries by raising awareness about studded shoes and their benefits.
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Data & AnalysisRugged footwear market steps down in 2023
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
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News briefsIcebug’s Black Friday initiative raises SEK 1 million for forest conservation
The initiative transforms a peak shopping day into a powerful force for conservation, channeling consumer action toward protecting biodiversity.
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ArticlePatagonia, and others, lead sustainability talks at ISPO Munich 2024
At ISPO Munich, Patagonia, Gore, Icebug and others redefined sustainability, sharing bold strategies for climate action, supply chain transparency and collaboration.
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News briefsIcebug donates all Black Friday revenue to forest protection
The Swedish footwear brand advocates sustainability over profit with full-priced sales.
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News briefsIcebug wins regional EY entrepreneur award
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
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News briefsIcebug wins award for eco innovation
The Swedish footwear brand was recognized for setting new standards in eco-friendly practices and sustainable business models within the fashion industry.
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ArticleIcebug launches direct sales in Canada
The Swedish traction footwear brand opened its first Canadian webshop, promising better pricing, availability and consumer engagement.
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ArticleIcebug launches first Swedish FSC-certified shoe collection
The Swedish brand pioneers sustainable footwear by achieving 100% FSC-certified natural rubber soles, tracing supply from Thai farms to the final product.
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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ArticlePerformance Days: Why to turn up to “The Future of Polyester: Beyond the Bottle”?
The ingredient sourcing show Performance Days returns to Messe Munich on March 20-21, but is it worth attending? The easy answer is YES! Hopefully, this article by our expert Charles Ross will enlighten you as well.
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ArticleIcebug to open first store in Stockholm
Swedish shoe label Icebug unveiled it will soon open its first brand store in Bibliotekstan, at Norrlandsgatan 10, with a sales area of approximately 80 square meters. Bibliotekstan is an exclusive shopping district in Stockholm around Biblioteksgatan in the heart of the city, but the area also includes parts of ...
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ArticleHoudini, Icebug support Ecocide Law Alliance’s initiative to make environmental destruction a criminal offense
55 percent of global GDP depends on the services provided by nature. Yet, we are increasingly witnessing the disruption and destruction of our ecosystems through the reckless abuse of nature. For this reason, the CEOs of the Swedish companies SPP, Houdini, Icebug, Polarbröd, Svea Solar and Rejlers have now supported ...
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Article‘No air freight,’ says Icebug – and has good reason for it
Swedish footwear manufacturer Icebug has spoken out against air freight in an open letter – despite the current transportation challenges in the Red Sea. The owner-managed company had already set itself the goal of reducing CO2 emissions by at least half by 2030. To achieve this goal, it is essential ...
