All Italy articles
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News briefsProwinter 2025 dates announced by Fiera Bolzano
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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News briefsNew association of Italian int’l trade shows
IT-EX is the name of a new association of Italian international trade shows, created with the objective of promoting the interests of the sector and its internationalization. The new body, established on Feb. 7, was founded by Fondazione Fiera Milano with AIMPES Servizi, A.N.C.I. Servizi, ASSOMAC Servizi, CEU – Centro ...
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News briefsSuccessful second edition of the Winter Business Days in Italy
The second edition of the Italian Winter Business Days (WBDAYS), the winter version of the Outdoor & Running Business Days (ORBDAYS), featured the products of more than 50 exhibitors and 90 brands, up from 80 brands in the first edition. The event, organized by the media group MagNet, attracted more ...
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News briefsLa Sportiva supports Italian Rock Climbing Federation at Paris 2024
Italian outdoor brand La Sportiva has announced that it will support the Italian Rock Climbing Federation (FASI) at Paris 2024 as its first technical sponsor. The brand will provide climbing and paraclimbing athletes with technical apparel for the Olympics. Climbing is the brand’s core business, La Sportiva stressed in a ...
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News briefsNew Country Manager for Helly Hansen Italy
Michele Battocchio is the new country manager for Italy of the Norwegian brand Helly Hansen. Battocchio has more than 25 years of experience in sporting goods, footwear and fashion at the national and international level. He previously worked for UYN, Garmont and Northwave. Battocchio will be based at Helly Hansen’s ...
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News briefsNew status moves Scarpa one step closer to B Corp. ambitions
Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...
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News briefsThe figures of the 2023 ORBDays
The 9th edition of Outdoor & Running Business Days (ORBDays), which took place in Italy’s Riva del Garda on July 9-10, 2023, hosted 1,200 retailers and showcased the products of 115 exhibitors and 220 brands. The trade event attracted more than 2,800 visitors. ORBDays, organized by Sport Press Srl SB, ...
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News briefsOberalp Group continues distribution of Fischer in Italy, adds One/Way
After having been the distribution partner of the Austrian ski brand Fischer in Italy since 2012, Oberalp Group now announced that this will continue to be the case for another five years. This includes the entire Fischer range, from alpine to cross-country skis as well as the associated collection of ...
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News briefsFubuki will be distributed in Italy by Nov.ita
Nov.ita has announced that it will distribute the Japanese winter boots brand Fubuki in Italy. Based in Turin, Nov.ita is already the Italian distributor for Camelbak and Buff, among other brands. Fubuki was founded in 2019 in Niseko, Japan, by Kalle Norman and Christofer Ljunggren. The brand is currently sold ...
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News briefsNew Millet store in Turin
After opening in Bolzano in November, Millet has now added another new flagship store in Turin at Via Gramsci 15. These two stores are the brand’s eighth and ninth in Europe and part of a broader retail plan for Italy that will see more openings, also in franchising, especially in ...
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News briefsNorthern Italian ski resort goes eco-friendly way
Pejo 3000 in the Stelvio National Park is the world’s first plastic-free ski resort, where single-use plastic and PET bottles have been banned since 2019 and which henceforth is to serve as a model for other tourist regions. For winter sports enthusiasts, Pejo 3000 offers a total of 20 kilometers ...
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News briefsItaly's brands and retailers defy early season sales
GVO (Outdoor Value Group) is the name of a group of companies and outdoor retailers that have decided to take action to protect the value of their brands. The project is supported by the working table of the IOG (Italian Outdoor Group). It aims to postpone the end of the ...
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News briefsCMP opens its 50th store
Italian outdoor brand CMP, part of the F.lli Campagnolo SpA group, has opened a new flagship store in Bologna, in northern Italy. It is the brand’s 50th store. CMP opened its very first flagship store seven years ago. Opened on Dec. 13 and located in Bologna’s city center, at 4 ...
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ArticleItalian investor joins 3T Cycling
To support 3T Cycling’s ongoing rapid growth, UTurn Investments Srl, an independent family firm founded by Gianpiero Peron, Luca Mongodi and Alberto Nicoli, has invested in the iconic high-end Italian niche bicycle company. The focus is also on expanding 3T’s own “Made in Italy“ factory, where not only bike components, ...
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News briefsAn exhibition in the heart of the Dolomites to tell the Salewa story
A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...
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News briefsPatagonia Milan to open new repair station
The Patagonia store in Milan’s Corso Garibaldi will soon feature a new Repair Station, where customers will be able to have their garments repaired for free and at any time directly in the store. The date for the opening, Friday, Nov. 25, has been chosen to coincide with this year’s ...
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News briefsPatagonia opens second store in Rome
Patagonia has opened its second store in Rome. The new 150-square-meter store is located at Viale della Tecnica 221, in the EUR district, right across the former Olympic Velodrome and not far from the Palazzo dello Sport, Rome’s multi-purpose sports and entertainment arena. The other store of the Californian brand ...
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News briefsSport Press launches Winter Business Days
Sport Press SRL SB, the organizers of the Outdoor & Running Business Days (ORBDAYS) in Italy’s Riva del Garda, is launching a winter version of the event called Winter Business Days (WBDAYS). The first edition of the new B2B event is scheduled to take place on Jan. 22-23, 2023, in ...
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News briefsCake expands operations in Italy
Source: Cake Cake bikes in Milan, Italy Cake, the Swedish manufacturer of premium lightweight electric motorcycles, announced that it is expanding its presence in Italy, making the fashion capital of Milan its local base. A local sales team is already in place, and the Cake pop-up store ...
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News briefs
Dolomite continues to support Trentino Tree Agreement
Dolomite has extended its partnership with Trentino Tree Agreement, a project to enhance and restore forests in Italy’s Trentino, Outdoor Magazine has reported. The Trentino Tree Agreement was launched by local authorities – Provincia Autonoma di Trento – after storm Vaia destroyed 4,000,000 cubic meters of trees on Oct. 29, ...
