All Italy articles – Page 2
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News briefsNew Millet store in Turin
After opening in Bolzano in November, Millet has now added another new flagship store in Turin at Via Gramsci 15. These two stores are the brand’s eighth and ninth in Europe and part of a broader retail plan for Italy that will see more openings, also in franchising, especially in ...
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News briefsNorthern Italian ski resort goes eco-friendly way
Pejo 3000 in the Stelvio National Park is the world’s first plastic-free ski resort, where single-use plastic and PET bottles have been banned since 2019 and which henceforth is to serve as a model for other tourist regions. For winter sports enthusiasts, Pejo 3000 offers a total of 20 kilometers ...
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News briefsItaly's brands and retailers defy early season sales
GVO (Outdoor Value Group) is the name of a group of companies and outdoor retailers that have decided to take action to protect the value of their brands. The project is supported by the working table of the IOG (Italian Outdoor Group). It aims to postpone the end of the ...
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News briefsCMP opens its 50th store
Italian outdoor brand CMP, part of the F.lli Campagnolo SpA group, has opened a new flagship store in Bologna, in northern Italy. It is the brand’s 50th store. CMP opened its very first flagship store seven years ago. Opened on Dec. 13 and located in Bologna’s city center, at 4 ...
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ArticleItalian investor joins 3T Cycling
To support 3T Cycling’s ongoing rapid growth, UTurn Investments Srl, an independent family firm founded by Gianpiero Peron, Luca Mongodi and Alberto Nicoli, has invested in the iconic high-end Italian niche bicycle company. The focus is also on expanding 3T’s own “Made in Italy“ factory, where not only bike components, ...
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News briefsAn exhibition in the heart of the Dolomites to tell the Salewa story
A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...
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News briefsPatagonia Milan to open new repair station
The Patagonia store in Milan’s Corso Garibaldi will soon feature a new Repair Station, where customers will be able to have their garments repaired for free and at any time directly in the store. The date for the opening, Friday, Nov. 25, has been chosen to coincide with this year’s ...
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News briefsPatagonia opens second store in Rome
Patagonia has opened its second store in Rome. The new 150-square-meter store is located at Viale della Tecnica 221, in the EUR district, right across the former Olympic Velodrome and not far from the Palazzo dello Sport, Rome’s multi-purpose sports and entertainment arena. The other store of the Californian brand ...
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News briefsSport Press launches Winter Business Days
Sport Press SRL SB, the organizers of the Outdoor & Running Business Days (ORBDAYS) in Italy’s Riva del Garda, is launching a winter version of the event called Winter Business Days (WBDAYS). The first edition of the new B2B event is scheduled to take place on Jan. 22-23, 2023, in ...
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News briefsCake expands operations in Italy
Source: Cake Cake bikes in Milan, Italy Cake, the Swedish manufacturer of premium lightweight electric motorcycles, announced that it is expanding its presence in Italy, making the fashion capital of Milan its local base. A local sales team is already in place, and the Cake pop-up store ...
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News briefs
Dolomite continues to support Trentino Tree Agreement
Dolomite has extended its partnership with Trentino Tree Agreement, a project to enhance and restore forests in Italy’s Trentino, Outdoor Magazine has reported. The Trentino Tree Agreement was launched by local authorities – Provincia Autonoma di Trento – after storm Vaia destroyed 4,000,000 cubic meters of trees on Oct. 29, ...
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ArticleA colder, darker winter: Reducing energy costs in European retail
With energy prices skyrocketing and the need to replenish gas reserves before winter, everyone is doing their part, and global energy conservation measures have already been taken in the retail sector. While customer service and satisfaction are top priorities in retail, stakeholders may be reluctant to engage in actions that ...
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News briefsSalone del Camper will feature a new Sport Village
The 2022 edition of Salone del Camper in Parma, Italy, the second largest exhibition in Europe in the field of recreational vehicles, which is set to take place on Sep. 10-18, will feature for the first time a “Sport Village” in collaboration with the regional branch of the Italian Olympic ...
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News briefsItalian outdoor market posted 27% increase in 2021, exceeding European average
In Italy, sales of outdoor products (sell-in) increased by 27 percent in 2021 compared to 2020. The increase in Europe in the same period was 18.7 percent, based on European Outdoor Group (EOG) data. Growth in Italy is primarily driven by technical gear and footwear. More specifically, Italy has emerged ...
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ArticleItaly’s bike exports increase double-digit, e-bikes at 15%
A total of 1,975,000 million bicycles were sold in Italy in 2021 – 2 percent less than in the previous year, according to the annual estimates provided by the Italian bike industry association, ANCMA (Associazione Ciclo Motociclo Accessori). Sales of traditional bikes were down by 3 percent to 1,680,000 units, ...
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ArticleVittoria Group builds bike park and innovation center in Italy
Italian bicycle tire giant Vittoria Group has begun construction of what it describes as “the world’s first all-discipline cycling experience, innovation center and knowledge hub for bicycle tire development.” Vittoria Park will be built around the company’s headquarters near Milan. It will also house an impressive testing area open to ...
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News briefsAssosport supports the Bike & Wine Press cycle tourism series
Assosport, the Italian sporting goods industry association, is supporting for the second consecutive year Bike & Wine Press, an event series in which the participants are journalists who want to promote cycle tourism across the country. The first Bike & Wine Press event of 2022 will take place in the ...
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News briefsPirelli begins production of “Made in Italy” bicycle tires on industrial scale
The venerable, renovated Pirelli plant in Bollate, near Milan, has begun producing bicycle tires. The first domestically produced P Zero road bike tires will be delivered and marketed in March of this year. With the start of bicycle tire production, the Pirelli plant is now “the only factory that produces ...
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News briefsBike24 launches online shops in Italy and France
As part of its international expansion, Bike24, a Germany-based e-commerce bike platform listed on the stock exchange since mid-2021, has launched country-specific webshops in France and Italy, two major European cycling nations. “These new shops give our customers a shopping experience tailored to them without any language barriers,” said Andrés ...
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News briefsSkipass show in Modena confirmed as a physical event this autumn
After the cancellation of the event in 2020 due to the Covid-19 crisis, Skipass, the Italian consumer show for winter sports and tourism, will take place in Modena from Oct. 29 to Nov. 1 as a physical event. The show, organized by ModenaFiere, targets tour operators, managers of winter resorts, ...
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