All Jack Wolfskin articles – Page 3
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News briefs
Jack Wolfskin bolsters business in Southern Europe
Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...
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News briefs
Jack Wolfskin with new nature conservancy campaign
For the German outdoor brand Jack Wolfskin, the 2022 fall and winter seasons begin with a mission to return people, places and animals to their roots and an intact environment. Inspired by the founding story of Jack Wolfskin, which unfolded around a campfire in the Canadian wilderness in the early ...
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Article
Jack Wolfskin’s parent changes company name
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Following the company’s merger with Topgolf in 2021, “the name change reflects Callaway’s dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course ...
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News briefs
Jack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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Article
Jack Wolfskin sales grow double-digit despite headwinds in China and Europe
Callaway reported record second-quarter results, driven by sales and operating profit growth at its top golf facilities. Callaway said pricing and other business improvements implemented in the first half of the year enabled the company to “outrun the ubiquitous inflationary pressures, unfavorable foreign currency exchange rates and staffing challenges.” Net ...
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News briefs
Jack Wolfskin teams up with Schoeller Textil for new shell materials
Source: Jack Wolfskin/Schoeller The flagship of Jack Wolfskin’s S23 Discovery Wilderness collection is the Diskovera Jacket, a 3-layer jacket, with Texapore Ecosphere Pro Schoeller 3L technology. German brand Jack Wolfskin and the Swiss fabrics manufacturer Schoeller Textil have joined forces to jointly develop new shell materials for ...
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News briefs
Sea Sheperd steps into design partnership with Italian brand Sease
Source: Sease Premiering with a capsule collection of functional apparel that is fit for the Sea Sheperd crews’ missions in the Mediterranean Sea, the Italian apparel brand Sease has kicked off a partnership with the direct-action ocean conservation movement. All products are made in Italy. Behind the ...
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News briefs
Jack Wolfskin premiers new 3D-print technology for backpack carrying systems
Source: Jack Wolfskin Aerorise In cooperation with the 3D printing specialist Carbon and polymer company Oechsler (the same that has developed the circular TPU backpack with Vaude), Jack Wolfskin will go to market with a new backpack utilizing printed back panel elements in the fall of 2022. ...
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News briefs
Felix Neureuther is brand ambassador for Schöffel
During his successful active career, former German ski racer Felix Neureuther was already committed to promoting young talent and a role model in both sportive and social terms. In early 2020, he founded the Felix Neureuther Foundation to promote exercise and health, especially among children and young people, but also ...
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News briefs
Jack Wolfskin positioned for growth as Callaway lifts group guidance
Callaway Golf raised annual guidance after a strong first quarter, driven by its Topgolf driving range venues, strong performances from its other segments and positive signs from its Jack Wolfskin brand. Revenue for the three months to March 31 rose 59.6 percent to $1.04 billion (€990m). Adjusted Ebitda was up ...
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News briefs
Researchers find Xinjiang cotton in Adidas, Puma and Jack Wolfskin product
About 20 percent of the world’s cotton crop (and 90 percent of China’s production) comes from China’s Xinjiang region, where forced labor apparently still exists, and oppression of the Uyghur ethnic group continues. Now researchers at the Agroisolab in Jülich and the Hochschule Niederrhein University of Applied Sciences, both in ...
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News briefs
Jack Wolfskin reset strategy unveiled
The Jack Wolfskin brand will see a renewed focus on its outdoor roots, with a tagline of “We Live to Discover,” according to details unveiled during parent Callaway’s investor day on April 26. New Wolfskin brand ambassadors will come from the researcher, advocate and documentarian world. A “DACH double down” ...
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News briefs
Jack Wolfskin partners with streaming platform WaterBear Network
Jack Wolfskin, based in Idstein, Germany, has announced a new partnership with WaterBear Network, a free streaming platform that uses storytelling and experiences to raise global awareness for the conservation, restoration and expansion of wild landscapes, wildlife and wild plants. Starting in the spring, Jack Wolfskin will have its own ...
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Article
Callaway highlights Jack Wolfskin’s achievements in 2021 sustainability report
U.S. company Callaway, owner of the Jack Wolfskin brand since 2019, has published its sustainability report 2021 summarizing the group’s global sustainability program across the corporate offices, facilities and global operations of all its brands. German brand Jack Wolfskin is highlighted in the report as being the sustainability driver within ...
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Article
Callaway sees continued robust growth, Jack Wolfskin relaunch progressing well
Callaway Golf predicted another year of robust topline growth in 2022, after revenues in the fourth quarter jumped by 90.0 percent to $711.7 million, benefiting from “strong momentum” at Jack Wolfskin and TravisMathew and the addition of Topgolf earlier in the year. The growth for the new year is expected ...
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News briefs
Green Theme Technologies launches more PFOA free Empel DWRs
U.S. company Green Theme Technologies (GTT) is launching a series of new DWR treatments based on its dry-finishing Empel platform. The new technologies provide DWR, anti-wicking and stain-release properties, PFOA/PFOS-free as tested by Bureau Veritas. From the field of outdoor apparel, brands like Artilect, Black Diamond, Trew Gear, Stoney Creek ...
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News briefs
Callaway expands board with additional independent director
Callaway Golf Company has expanded the company’s board of directors from twelve to thirteen members by appointing Bavan M. Holloway to the board. The company’s bylaws require that its board of directors consist of a minimum of six and a maximum of fifteen members, the vast majority of whom must ...
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News briefs
Jack Wolfskin opts for forest protection instead of Black Friday discounts
Instead of offering big discounts, Jack Wolfskin will donate €100,000 from the proceeds of its Nature Counts campaign, which runs from Nov. 26-29 in Germany, Austria, Switzerland, Belgium, Luxembourg, Italy and the U.K., to a forest conservation project run by Wohllebens Waldakademie (Wohlleben’s Forest Academy). The campaign aims to ensure ...
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News briefs
Jack Wolfskin and Berlin fashion brand GmbH launch cooperative collection
In a new collaboration, Jack Wolfskin and the Berlin-based fashion and club culture brand GmbH have designed a capsule of apparel, a backpack and a tent that target the urban outdoor-affine customer. GmbH’s starting point to the collection was a break with the misconception that BIPOC and immigrants do not ...
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Article
Callaway Golf raises guidance, Jack Wolfskin performs better than expected
Callaway Golf raised its guidance for the full year once again, after revenues in the third quarter increased by 80.1 percent as compared to the year-earlier to $856.5 million, continuing to benefit from the addition in March of Topgolf and a better-than-expected contribution to its top line from golf equipment ...