All articles by Jo Beckendorff – Page 20
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News briefsFazua acquires Innotorq
German e-bike drivetrain manufacturer Fazua has acquired Innotorq, an inventor of a unique and patented integrated torque sensor technology for hub motors. No details of the sale price were disclosed. Fazua is taking over all business operations and will seamlessly transfer Innotorq technology and components to customers. The acquisition is ...
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News briefsEgo Movement signs strategic partnership with TVS Motor Company
As part of an agreed strategic partnership, Indian two- and three-wheeler manufacturer TVS Motor Company has acquired a (unspecified) majority stake in e-bike provider Ego Movement. The partnership was signed on Sept. 16. Ego Movement is an (e-)brand of Zurich-based Swiss Go AG. For TVS, the deal is the second ...
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News briefsPorsche subsidiary takes off with connectivity-driven e-bike brand
Source: Porsche Digital Cyklaer Gravel Racer Porsche’s offshoot Porsche Digital has expanded its product portfolio with a new digital business model in the field of urban mobility called Cyklær. With the new brand, the company intends to build a platform for digital services around the cycling experience ...
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News briefsSKS: “Made in Germany” benefits from supply bottlenecks from Asia
The opportunities for production close to the market in Europe due to supply problems from Asia are exemplified by the German bicycle parts and accessories manufacturer SKS Metaplast Scheffer-Klute GmbH (or SKS-Germany). The group has always relied on products “Made in Germany,“ and this is indeed a good selling point ...
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News briefsTrek Group presents 2021 sustainability report
Trek Group has unveiled its plan to combat the global climate crisis. The Sustainability and Corporate Responsibility Report 2021 summarizes the goals the U.S. bicycle company (Bontrager, Diamant, Electra, Trek brands) has set to reduce its global footprint and environmental impact. According to Trek Group, a bicycle manufacturer is committed ...
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News briefsNicolai explores new boundaries between existing two-wheeler classes
At Eurobike, Karlheinz Nicolai, founder and CEO of German premium niche brand Nicolai, showed off the new Eboxx Ultra – “UB1” for short – which bridges the gap between pedelecs and e-motorcycles. “We want to show that there is something more below the car and above the so-called LEVs that ...
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News briefsSwiss Revolt Zycling revives MTB Cycletech brand
The legal battle over the trademark rights to the MTB Cycletech brand name between former longtime Velobaze CEO George Merachtsakis (who left the company in April 2020) and the Velobaze team led by CEO Sebastian Marten and CFO Michael Läuppi could not be settled when MTB Cycletech parent company Velobaze ...
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News briefsEvoc Sports expands marketing team
Source: Jo Beckendorff Alexandra Hlawitschka On Sept. 6, Alexandra Hlawitschka started as the marketing content and press manager at German sporting goods travel transport and backpacking expert Evoc Sports. She joins Evoc from German sports glove manufacturer Roeckl Sporthandschuhe, where she spent nearly five years as communications ...
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News briefsEvoc Sports integrates airbag into commuter bike backpack
The German sporting goods, travel transport and backpack specialist Evoc Sports has presented the Commute A.I.R. Pro 18, its first bicycle backpack with integrated airbag and the already familiar Liteshield Plus back protector, as a concept product at the IAA Mobility show in Munich. The name of the model shows ...
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News briefsSimplon expands Connected Retail Partner program in DACH region and Benelux
Simplon Fahrrad’s Connected Retail Partner program, which was established and extensively tested many years ago at the company’s headquarters at the Simplon Experience Center, currently connects 50 bike retailers. In 2022, it is to be expanded to 100 in the DACH region and Benelux, the company says. The program’s partner ...
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News briefsBergamont with new marketing manager
At IAA Mobility in Munich, Gregor Cerwinski welcomed trade show visitors in his new role as head of marketing at the booth of German bicycle manufacturer Bergamont. Succeeding Pamela Busch, he officially joined the German bicycle company on Sept. 1 and will be responsible for international marketing. In this role, ...
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News briefsZIV welcomes new head of technology & standardization
The German bicycle industry association, Zweirad Industrie-Verband e.V. (ZIV), welcomes Tim Salatzki as the new head of technology & standardization. Salatzki will gradually replace Ernst Brust, who initially served as ZIV’s interim managing director following the unexpected death of ZIV managing director Siegfried Neuberger last year. Since the appointment of ...
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ArticlePierer Mobility on track for 11th record year in a row
The current two-wheeler boom has led to record sales of 215,646 PTWs (= “Powered Two-Wheelers” = motorcycles and pedelecs) at Austrian Pierer Mobility AG in the first half of 2021. Compared to the first six months of the previous year, this is an increase of 73 percent. The group sold ...
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News briefs
Pierer announces further increase in revenue forecast for 2021
Driven by the high global demand for powered two-wheelers (e-bikes and also motorcycles), the executive board of Pierer Mobility AG decided on Aug. 26 to raise its sales forecast for the fiscal year, originally published in April 2021. Despite ongoing Covid-19-related supply chain challenges, the outlook remains positive. As a ...
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ArticleNew Mavic owner Bourrelier Group sets successful future course
After the Bourrelier Group took over the insolvent French company Mavic in spring 2020, things were initially very quiet. One year after the takeover, the group now speaks of a successful turnaround, including a stable course for the future. Source: Bourrelier Group Getting Mavic back on track ...
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News briefs
Wholesaler Absolut Bikes to expand with new owner
On Aug. 24, Dutch investment company Fields Group officially announced that it will acquire German bicycle wholesaler Absolut Bikes GmbH. While there were no details given on the sale price, it was announced that Absolut Bikes’ founder and managing director, Kai Stemann, will remain on board for an agreed transition ...
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News briefsRose Bikes fills two new management positions
German DTC bicycle supplier and omnichannel retailer Rose Bikes GmbH has created and filled two new management positions at its headquarters with Fabian Loest and Uwe Schmäing. While Schmäing has been responsible for the continuous optimization of purchasing on the employee and customer side as well as the overarching systematization ...
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ArticleSSU reorganizes management of Internetstores Group
After more than three years as CEO of Internetstores GmbH, Hans Dohrmann will leave the parent company of multichannel bike, camping and outdoor retailers such as Addnature, Bikester, Brügelmann, Campz and Fahrrad.de. According to Internetstores Group’s parent company, Signa Sports United (SSU), he will leave “on good terms” on Sept. ...
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News briefsSunRace Sturmey-Archer partners with Dutch brand design agency
Publicly traded Taiwanese bicycle component manufacturer SunRace Sturmey-Archer Inc. has begun collaborating with renowned Dutch brand design agency Dutch Portfolio to develop a new global branding and marketing strategy for the component manufacturer that will increase brand awareness, digital and physical presence and market share. To that end, Dutch Portfolio ...
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News briefsTaichung Bike Week OEM postponed to 2022
It had long been hoped that the Taichung Bike Week (TBW) international OEM bicycle industry event, already canceled last year due to Covid, could at least take place this year. However, with the worldwide spread of the Delta variant, the nervousness in Taiwan, a country that had so far fought ...
