All Jonas Olsson articles

  • Huski Wear trio
    News briefs

    Huski Wear: a new Swedish digital-only skiwear brand

    1 October 2020

    With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...