All Klättermusen articles
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ArticleKlättermusen expands retail network, becomes tour operator
Swedish premium outdoor brand Klättermusen is is looking to expand its retail presence and increase its customer touchpoints. It has just opened its first store in Munich, Germany, with more to follow.
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News briefsKlättermusen opens first German store in Munich
The Swedish mountaineering brand chooses Munich for its first German door, offering a curated space for outdoor gear and community events.
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News briefsKlättermusen’s ‘Hide & Seek’ campaign revives outdoor play
The Swedish brand has launched a new initiative celebrating childhood outdoor play’s joy.
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News briefsKlättermusen launches ‘Time Well Spent’ winter campaign
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
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ArticleKlättermusen opens first Paris store
The Swedish outdoor brand launches its first French store, offering sustainable, high-performance gear for urban and mountain explorers.
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News briefsKlättermusen opens first Swedish store after almost half a century
While the Swedish sustainable outdoor brand Klättermusen works with a large number of retailers worldwide, including fashion, sports and outdoor stores, and operates own stores in Asia, including one in Seoul, it did not have any own stores in Europe until the opening of its 36 Kings Road location in ...
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News briefsH&M’s Arket to carry Klättermusen
As reported by habit.se, Arket will add the Swedish outdoor brand to its assortment starting April 21. Previously, Arket had already sold third-party products from footwear brands Tretorn, New Balance and Merrell, but Klättermusen marks the first time it is stocking an external clothing brand, with accessories to be offered ...
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News briefsKlättermusen launches first urban lifestyle collection
Swedish outdoor brand Klättermusen has launched its first off-the-mountain collection, and it’s called just that: “Off The Mountain®”. The 8-piece collection includes technical products designed for before and after the tour and/or everyday use. As always, true to the brand’s motto for over 50 years that its products should impact ...
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News briefsPertex introduces mono-material laminate Pertex Shield Revolve from recycled polymer
Fabric specialist Pertex, based in Clitheroe, U.K., announced the go-to-market of its new range of waterproof/windproof/breathable materials named Pertex Shield Revolve. The new laminated materials are made from a single polymer (100 percent recycled polyester) in order to improve both the recyclability and carbon emissions of the fabrics. The mono-material ...
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News briefs
Klättermusen announces distributors for Austria and Switzerland
Shortly after announcing its new distributor for Japan, Swedish outdoor brand Klättermusen has announced two more new distributors, this time in Europe. In Austria, Markus Sailer’s company Sport 2b will be representing the brand with immediate effect. Sport2b also has Stöckli, Klean Kanteen and Pret in its portfolio. In Switzerland, ...
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News briefs
Klättermusen announces Japanese distribution partnership
Klättermusen, the Swedish brand best known for its sustainable mountaineering equipment, entered a new exclusive distribution partner in Japan with the company Sputnik inc. from Yokohama. Sputnik is already representing the Norwegian brands Sweet Protection and Northern Playground, Canada’s GoggleSoc, the U.S. brands Earthwell and United by Blue as well ...
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News briefsKlättermusen launches entirely organically insulated outdoor jacket
The Swedish brand Klättermusen has launched what it claims to be the first completely organically insulated outdoor jacket, the Farbaute. The jacket won gold in the outdoor category and the Sustainability Achievement Award at Ispo Munich earlier this year. The jury praised the jacket’s durability, functionality and design. At the ...
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News briefs
Klättermusen expands agency network in Europe
Klättermusen, the Swedish outdoor brand well known for its sustainable products, is reorganizing its European agency network unimpressed by the difficult situation caused by the Covid-19 pandemic. Sales director Patrick Kaulen named seven new agencies in Europe: Brandabout in Spain, WS White & Sinclair in northern, southern and central Italy, ...
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News briefs
Klättermusen applies production process that reduces microplastics
Thanks to a special method of production, the Swedish outdoor label Klättermusen manages to reduce the amount of potential microplastic in the manufacture and life of the new Njorun midlayer. During the so-called “in loop stitch” method, the recycled polyester is woven and the loops are not cut, as is ...
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News briefsKlättermusen processes new type of organic cotton
With the Ansur Windproof series, Klättermusen, the Swedish outdoor brand well known for its sustainable products, is introducing a new windproof alpine and trekking outerwear line made of Katla Cotton, a new variety of organic cotton certified by the Global Organic Textile Standard. Klättermusen describes the material as an organic ...
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News briefs
Klättermusen partners with U.S. software developer
Klättermusen, a Swedish outdoor brand best known for its efforts in sustainable apparel, reports that it has signed a long-term contract for a software called Centric SMB, a cloud-based product lifecycle management solution designed for small and medium-sized businesses. Sara Hult, global production manager at Klättermusen, said her company needs ...
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ArticleSustainable innovations from Ispo Munich 2020
For the 50th birthday of Ispo Munich, the sports fair claimed to be more sustainable than ever before. More and more brands are looking for solutions for more sustainable products and more sustainable consumption. This time, recycling was one of the core issues of sustainable innovation. While recycled polyester from ...
