Latest News & Analysis – Page 298
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Norrøna Develops Exports Strongly On A Direct Basis, Also In Summer Wear
Diversification into outdoor clothing and the direct export sales model adopted by this young Norwegian brand of colorful outerwear have yielded excellent results, contributing to a 60 percent jump in the company’s total sales since 2005. Last year, Norrøna revenues were roughly equivalent to €20 million, and exports represented about ...
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The Kiwis Extend Their Silk Road To Norway And France
Silkbody, the New Zealand brand of functional apparel with silk yarns, has recently added France and Norway to the list of European markets into which it sells. Starting in 2010, Sportpulsion will distribute the Kiwi brand, which is run by David Cooper and his daughter Emily, in France, where the ...
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Drops Across The Board At Columbia, Which Moves Into U.S. Internet Sales
Sales at Columbia Sportswear fell by 16 percent to $179.3 million for the second quarter ended June 30, with declines in most geographic, category and brand areas. Four percentage points were due to currency fluctuations. The second quarter typically accounts for just 15 percent of the company’s annual sales. ...
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Suunto’S And Salomon’S Parent Files Mixed Quarterly Results
Amer Sports held its own in terms of sales for the second quarter ended June 30, as its turnover slipped by just 0.1 percent to €284.7 million. Sales fell by 6 percent in constant currencies, however, with fitness and golf again worst affected. Amer’s gross profit margin continued to ...
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Financial Indicators Worsen At Timberland, Despite Strength In Boots
Revenues fell by 14.4 percent at Timberland in the second quarter ended July 3, hitting $179.7 million. The gross margin fell by 1.9 percentage points to 42.0 percent of sales due to higher product costs, currency effects, lower margins on off-price business and higher provisions for inventories. The company’s ...
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Crocs Is Starting To Turn The Corner On A Sequential Basis
Turnover at Crocs fell by 11.3 percent to $197.7 million in its seasonally biggest period. For the quarter ended June 30, the net loss was $30.3 million compared with income of $2.1 million in the same period of 2008. The results far exceeded its earlier guidance and Wall Street ...
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The Polish Outdoor Industry Joins Forces Through Its Own Federation
As indicated in The Compass at the OutDoor show, the Polish industry has come together to set up its own federation, the Polish Outdoor Group (POG). In early August, a founding meeting was held in Krakow to create such a lobby group. Various local brands and distributors of foreign ...
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Rock Climbing In U.S. Increases, And So Do Injuries
Rock climbing is growing in the U.S., with an estimated 9 million people enjoying the activity every year. But the side effect was detailed in a study published in the American Journal of Preventive Medicine, which found that between 1990 and 2007, the number of injuries related to rock climbing ...
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Vf Corp. Sees Mixed Results, Ready For An Easier 2nd Half
In the second quarter of 2009, which compares with strong results a year earlier,VF Corporation’s net income after minority interests slid by 27.4 percent to $75.5 million on a drop of 11.4 percent in total revenues to $1,485.6 million. The outdoor and action sports coalition was bolstered by ...
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General Electric Makes An End To Rumors On Event Membrane
Sometimes great shows aren’t successful just because of great new gear, but also due to great rumors. The one product subject to various rumors that were being whispered at the OutDoor show was the eVent membrane marketed by General Electric, the huge U.S. multi-industry group. Some exhibitors heard that ...
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Macpac Secures Euro Distribution Through A Dutch Kiwi Connection
Macpac, the New Zealand brand of high-end outdoor equipment, has appointed Ideavelop as its European distributor, effective in September. The man in charge of the New Zealanders is Niels van Rossem. Ideavelop is already the agency of Macpac in the Benelux countries and the north of Germany. Ideavelop now has ...
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Haglöfs Continues To Expand
Haglöfs continues to enjoy spectacular expansion in several international markets, partly supported by the recent weakness of the Swedish krona. It has reported a sales rise of 26.5 percent for the first quarter of this year, up 12 percent in constant currencies, and company officials indicate that the trend ...
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Fjällräven Gives Inside View Into Its Future Plans
As its four-year strategic plan is drawing to a close, Fjällräven is laying down another set of objectives that call for heightened investments in the marketing of its jackets, backpacks and other types of equipment. Although it is already strongly established in some categories of jackets, the company points to ...
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Trezeta Works With Acme In China
The Italian brand of outdoor shoes will show for the first time at the Asia Outdoor fair in Nanjing next month, following a distribution deal for the Chinese market with Acme. Trezeta has also signed new distribution agreements for the Benelux countries and Poland. With 2,200 employees and sales ...
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Korea’S Treksta Puts Its Foot Into Europe
Treksta, the South Korean brand of outdoor footwear, has set up a European head office and is preparing to launch its distribution in Spain and Portugal as soon as it obtains a license from Gore-Tex for the European market. The brand has signed an Iberian distribution agreement with Luis Arimont, ...
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Eog’S Association For Conservation Has Picked New Projects
Promoted by the European Outdoor Group, the EOG Association for Conservation has raised at least €527,000 since it was founded in 2006 in order to raise awareness about conservation and protection of the environment. Out of this amount, €11,000 was collected in a dedicate booth at last week’s OutDoor show. ...
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Scandinavians Choose Their Chief And Their Best Products
The Scandinavian Outdoor Group (SOG) is reviewing its statutes to make sure they are aligned with the new activities of the organization. As many of its members have become established international players, the SOG should no longer function solely as an international door-opener and a marketing organization, but provide opportunities ...
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Lake Constance Proves To Be A Crisis-free Zone
Counter to Messe Friedrichshafen’s own expectations before the OutDoor show that ended last Sunday, the number of visitors was again up: 19,300 visitors from 90 countries came to Lake Constance to meet 810 exhibitors from 38 countries. Last year’s total number of visitors had been 18,900. According to German trade ...
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The Rugged Outdoor Footwear Market Grows More Slowly
The global rugged outdoor footwear market grew in 2008 by 7.3 percent in dollars to an estimated level of $2.91 billion, according to an exclusive annual study of the market conducted jointly by The Outdoor Industry Compass and Sporting Goods Intelligence. The growth rate was a little lower than the ...
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Schmid Doesn’T Go For Re-election To Eog’S Head
Rolf Schmid, chief executive of Mammut Sports Group, has decided not to run for another term as president of the European Outdoor Group. Mark Held, EOG’s secretary-general, said this decision is not related to the health problems that have kept Schmid away from this OutDoor show. Instead, Schmid thought ...
