Hydro Flask, a Helen of Troy Limited brand, has filed with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States. The Hydro Flask ITC filing is part of a multifaceted strategy to enforce its intellectual property and expand its brand protection initiatives. “The proliferation of counterfeit goods in the market has exploded over the last few years for nearly all brands, including Hydro Flask,” said Larry Witt, president of Helen of Troy‘s housewares division. “Hydro Flask’s ITC filing represents an important step of our proactive brand protection strategy. The message is clear: we aim to stop the rampant and egregious violation of our intellectual property at every level.”
Related articles
-
News briefsHydro Flask makes progress in nearshoring strategy
Hydro Flask, the US-based bottle company and part of the Helen of Troy group, has said it has made good progress in implementing its nearshoring strategy. The brand is said to have successfully relocated some production of Hydro Flask bottles to the Western Hemisphere. The move is part of Project ...
-
ArticleNorwegian Second-Hand Trade Act to change
On April 5, the Norwegian Minister of Trade and Industry, Jan Christian Vestre, presented the government’s proposed changes to the Second-Hand Act at Bergans’ flagship store in Oslo. The choice of location was not accidental: Bergans, together with several other retailers, has been strongly in favor of changing the law. ...
-
ArticleEuropean retail giants allegedly linked to unethical Brazilian cotton
As our sister website Shoe Intelligence reports, the British non-governmental organization (NGO) Earthsight is accusing H&M and Inditex of using cotton “linked to land grabbing, illegal deforestation, violence, human rights violations and corruption in Brazil.” It is also calling on governments to regulate the fashion industry on the grounds that ...
More from Legal & Institutional
-
ArticleCourt lifts Swedish sales ban after Hövding’s bankruptcy - but there's a catch
It’s hard to understand what has been happening in Sweden for several months on Hövding’s back. The company, which had developed and sold a very popular airbag collar for cyclists, had to file for bankruptcy shortly before Christmas because the Swedish Consumer Protection Agency had banned the sale of the ...
-
ArticleOIA (US) invites brands to join business & finances benchmarking study
The US Outdoor Industry Association (OIA) announced a new outdoor brand benchmarking study focused on key financial and business operations benchmarks to help brands understand their position in the marketplace relative to competitors and make informed decisions to drive growth and profitability. Participants will receive the full results of the ...
-
ArticleMyStromer reaches overall settlement with Revolt
After the Swiss Federal Patent Court and previously the Unified Patent Court ordered a preliminary prohibition on manufacturing and marketing against the Swiss company Revolt Zycling AG due to patent infringement for its previously marketed Opium bikes, Swiss S-pedelec pioneer MyStromer AG is now resolving the legal dispute with a ...