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Ternua and Lorpen , both brands of the Basque Ternua Group , will be the sponsors of the French Federation of Alpine and Mountaineering Associations ( FFCAM ). The federation’s members – who amount to about 100,000 people, belonging to some 420 clubs – will be enjoying discounts ...
There are three pillars to Ternua ’s growth strategy: the digitalization of its B2B business, the expansion of its complementary product lines (such as backpacks) and business development abroad. To build on the last of these, the Catalonian outdoor group has split it sales department into two divisions.