Ternua and Lorpen, both brands of the Basque Ternua Group, will be the sponsors of the French Federation of Alpine and Mountaineering Associations (FFCAM). The federation’s members – who amount to about 100,000 people, belonging to some 420 clubs – will be enjoying discounts from both brands. The deal takes effect this autumn, with joint initiatives to follow. France is the second-largest market for the two brands, after their home country of Spain.
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