Marketing – Page 8
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News briefsVaude launches new brand campaign for summer 2022
German supplier Vaude focuses on its ecological and social values in a new marketing campaign for summer 2022. The campaign was created by Towa, a digital agency working with Vaude since 2019 on several marketing projects. The Austrian agency created six spots and a brand film for the campaign, talking ...
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News briefsVango launches new U.K. campaign
British outdoor brand Vango has launched a major advertising campaign across the U.K., running until May 12 on various platforms including Sky Adsmart, ITV and several digital media, to showcase the brand’s camping heritage and inspire new and existing Vango customers to embrace the world of camping. The brand has ...
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News briefsRemei launches new “I grow your cotton” marketing campaign
Source: Remei Shersingh Haresingh cooperating with Remei-India Swiss organic cotton and textile trader Remei is promoting awareness of the topic of responsibility for the raw material used for clothing. The company is launching a new campaign as a long-term marketing and communication tool, using the claim “I ...
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News briefsHelly Hansen launches new global campaign
Two search-and-rescue professionals are the protagonists of Helly Hansen’s new global marketing campaign, created together with advertising agency Grey London. As part of the campaign titled “Belong in the moment,” the brand worked with Squamish Search and Rescue team member Nathalie White and Norwegian People’s Aid team leader Odd Harald ...
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News briefsTwo product awards granted to exhibitors at Performance Days
With two trade show events for functional fabrics taking place in the U.S. and Europe, Performance Days Loops is almost back to a pre-pandemic status. The Functional Fabric Fair by Performance Days in Portland, Oregon, are held on April 4-5, while the spring/summer edition of the European show – the ...
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News briefsStrava, Tour de France and Tour de France Femmes avec Zwift sign partnership agreement
Digital community platform Strava has signed a three-year partnership with Tour de France and Tour de France Femmes avec Zwift. Strava will build a content hub on the two bike races in its app. Here, fans will be able to follow the athletes’ daily Tour routines. They can also view ...
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News briefsNew Adidas Terrex collections promoted by Laura Dahlmeier
“United by summits” is the title of a new movie produced by Adidas Terrex to promote its new line of mountaineering gear and apparel. In the film, long-time Adidas athletes Alexander and Thomas Huber, accompanied by former biathlon world champion Laura Dahlmeier collectively climb the summit of Mont Blanc via ...
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News briefsJack Wolfskin partners with streaming platform WaterBear Network
Jack Wolfskin, based in Idstein, Germany, has announced a new partnership with WaterBear Network, a free streaming platform that uses storytelling and experiences to raise global awareness for the conservation, restoration and expansion of wild landscapes, wildlife and wild plants. Starting in the spring, Jack Wolfskin will have its own ...
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News briefsUCI launches new worldwide gravel event series
The Union Cycliste Internationale (UCI) and its partner Golazo have announced the 2022 calendar of the new UCI Gravel World Series. American bicycle brand Trek Bikes is the title sponsor of the new series until 2024. The 2022 UCI Gravel World Series calendar will kick off with an 85km event ...
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News briefsAssosport supports the Bike & Wine Press cycle tourism series
Assosport, the Italian sporting goods industry association, is supporting for the second consecutive year Bike & Wine Press, an event series in which the participants are journalists who want to promote cycle tourism across the country. The first Bike & Wine Press event of 2022 will take place in the ...
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News briefs
Five winners to share Microfiber Innovation Challenge prize
Five projects aiming to prevent the impacts of microplastic pollution will share $525,000 as part of the Microfiber Innovation Challenge, run by Conservation X Labs. The winners are: Tandem Repeat Technologies (Philadelphia, USA); Mango Materials (San Francisco, California, USA); Natural Fiber Welding (Peoria, Illinois, USA) ; Pangaia x MTIX Microfiber ...
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News briefsErem bolsters marketing team
Erem, a Nevada-based company founded in 2021 that calls itself “the first outdoor brand focused on desert performance,” has added four new marketing positions to its team. Sofia DeWolfe joins Erem as digital marketing manager. She was previously marketing manager at Chums, where she was responsible for developing campaigns, social ...
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News briefsLeki rolls out new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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News briefsShimano will continue to sponsor the World Carp Classic
Shimano Europe has renewed its agreement as a global sponsor of the World Carp Classic (WCC). Established in 1998, the WCC is the longest-running and biggest carp angling event in the world. The event is operated by U.K.-based Angling Spirit. The 24th edition of the WCC will take place from ...
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News briefsBarack Obama gives national parks a voice in new Netflix series
Former U.S. President Barack Obama will be host and narrator of a new Netflix documentary series called Our Great National Parks. The series, which will debut on April 13, introduces national parks in the U.S., Chile, Indonesia, Kenya and other locations and wants to show nature’s wonders big and small ...
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News briefsThe Caliswede way: Specialized and Fjällräven launch “The Great Nearby” campaign
California-based bike brand Specialized and Swedish outdoor label Fjällräven have teamed up to launch “The Great Nearby” campaign, an exchange of ideas and culture that combines Fjällräven’s expertise in sustainable, timeless and functional outdoor gear with one of Specialized’s main goals of improving the planet by making high-performance, durable gear. ...
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News briefs
Former athlete Fontana is Northwave’s new MTB sport marketing manager
Northwave has announced on LinkedIn that it has hired Marco Aurelio Fontana as its new mountain bike sport marketing manager. Fontana was a professional athlete and leader of the Italian cyclocross team from 2003 to 2011, wearing the Italian champion’s jersey three times. From 2011, he switched to mountain biking ...
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News briefsDacia partners with UTMB World Series
Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, ...
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News briefsEddie Bauer launches new content platform on its website
One of the first projects executed by the Eddie Bauer Productions company (founded in 2021) is the eponymous U.S. brand’s new content platform: Eddie Bauer Stories. Episodes from season two of the brand’s “outdoor curious” series will be released on the new sub-website. This series taps into the experts of ...
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News briefsArc’teryx celebrates employee No. 1 with emotional video for Women’s Day
Released on International Women’s Day 2022, the Canadian brand Arc’teryx honored its first-ever employee, Usha Parbhakar (neither a climber nor an outdoor athlete), with an emotional video. With the company for almost 30 years, she started in 1992 as the brand’s first and only sewer and made the very first ...
