Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, beginning in 2022. Dacia is the first official technical partner to the UTMB World Series, and exclusive automotive partner, and will provide operational support to the European events, in particular the provision of those of its vehicles that are built for going off-road. Dacia says it aims to develop its footprint on the outdoor territory.
Xavier Martinet, SVP, Dacia & Lada, marketing, sales & operations, said, “At Dacia, we have all been passionate about disrupting the automotive market for more than 15 years. The huge success of the iconic SUV Duster embodies our brand positioning and ambition to connect people with outdoor nature.“ The first event of the UTMB World Series will get underway from April 7-10 at Croatia’s biggest trail running race, Istria 100 by UTMB. 25 international events have been confirmed for 2022 – the only place where runners can qualify for the UTMB World Series Finals at UTMB Mont-Blanc 2023.