All Mavic articles
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News briefsBourrelier Group appoints Managing Director for Mavic
Source: Mavic Alberto Morgando After working with Jean-Michel Bourrelier for more than five months, Alberto Morgando officially took over the position of Mavic Managing Director on Feb. 20. According to the two Bourrelier Group SA directors Yoann and Jean-Michel Bourrelier, the appointment “marks a continuation in the ...
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News briefsMavic bolsters OEM offering with business unit manager
Source: Mavic François Joly Targeted investment in the modernization of domestic production facilities at its historic Saint-Trivier sur Moignans production site will enable Mavic, the traditional French bicycle components brand to respond even faster to the changing needs of its customers, the company said. In this context, ...
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News briefsMavic Group to enter growing e-bike and gravel bike market
From April 5 to 6, long-standing French bike components and bikewear supplier Mavic Group invited selected media representatives to its headquarters in Chavanod near Annecy. Mavic – in the hands of the Bourrelier Group since 2020 – presented its first e-bike mid-motor for road bikes and gravel bikes. It is ...
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ArticleNew Mavic owner Bourrelier Group sets successful future course
After the Bourrelier Group took over the insolvent French company Mavic in spring 2020, things were initially very quiet. One year after the takeover, the group now speaks of a successful turnaround, including a stable course for the future. Source: Bourrelier Group Getting Mavic back on track ...
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ArticleMavic Group 2021 overview includes clear roadmap for the future
After last year’s insolvency of French bicycle component manufacturer Mavic SAS and its acquisition by Bourrelier Group , things remained quiet at first, at least on the surface. Now, at the unveiling of its latest product line on April 24, the newly formed Mavic Group gave a closer ...
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ArticleHartje and Mavic cooperate in Benelux and Denmark
Effective March 1, German bicycle wholesaler and importer Hermann Hartje KG will distribute the French brand Mavic in Benelux and Denmark. In Germany, Mavic S.A.S. currently still distributes its products with its own team. Both partners have a long history: Hartje has been around since 1895, Mavic since ...
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News briefsShimano Blue to provide neutral support at all A.S.O. pro races
On the occasion of its centennial, Shimano has announced an expanded partnership with the Amaury Sport Organization ( A.S.O. ), the organizer of prestigious stage races such as the Tour de France , the Vuelta , Paris-Nice and the Critérium du Dauphiné , as well as prestigious one-day ...
