All Millet articles
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ArticleOwnership change at Lafuma: Why Millet Mountain Group has let go
Millet Mountain Group has spun off Lafuma Outdoor, completing a key strategic realignment. CEO Romain Millet explains why brand consolidation makes sense for Millet’s long-term focus and how the acquisition by Peugeot Frères Industrie aligns with Lafuma’s future growth plans.
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ArticleMillet: „We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends“
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.
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ArticleRetail’s new role: Enabling circularity
Retailers must seamlessly integrate omnichannel, consumer- and product-centric approaches while embracing circular economy principles, says our author.
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ArticleMillet sets its sight on the US market
The French mountaineering brand is expanding its presence in the US, with Remedy Sales Group handling distribution.
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News briefsMillet opens new concept store in the heart of Paris
French brand Millet has inaugurated a new store in Paris. The “Millet Camp De Base” (French for base camp), a new retail concept dedicated to the greatest names in mountaineering, is located at 10 rue du Vieux Colombier in the elegant 6th arrondissement. The 260-sqm store celebrates Reinhold Messner, Walter ...
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ArticlePolartec announces Apex Award winners 2023
Polartec has announced the winners of the Polartec Apex Awards 2023. The annual design award recognizes brands and designers that embody Polartec’s Made To Go Beyond ethos. The winning garments – selected from hundreds of entries that improve the lives of those who wear them – embody ...
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News briefsMillet launches rental scheme for outdoor gear
French mountain sports brand Millet is introducing a new rental program. Starting on May 20, the brand will rent out, via its e-commerce site and in-store, items from its hiking and mountaineering ranges. The scheme is part of the brand’s CSR strategy to promote a circular economy.
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News briefsMillet to hold its sell-in early
Millet Mountain Group has moved up its sell-in campaign by two weeks, to late May, in part to account for moved-up production schedules, reports CMDsport. This year, according to Hervé-Sergio Locatelli, sales director for southern Europe, the group has met expectations with a “satisfactory” first four months in Spain. Textiles ...
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News briefsNew Millet store in Turin
After opening in Bolzano in November, Millet has now added another new flagship store in Turin at Via Gramsci 15. These two stores are the brand’s eighth and ninth in Europe and part of a broader retail plan for Italy that will see more openings, also in franchising, especially in ...
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News briefsMillet headed for 20% growth in Europe
Millet Mountain Group is growing at a 20-percent clip year-on-year in Europe, according to its sales director for the continent’s southern half, Hervé-Sergio Locatelli. If projections hold, Locatelli has told CMDsport, the group will break its record for annual sales on the continent. France remains the top market, but ...
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News briefsMillet Mountain Group opens factory in Tunisia
Millet Mountain Group (MMG), the owner of French mountaineering and mountain apparel brands Millet and Lafuma, is opening a new factory in Tunisia. The 3,500-square-meter facility in Monastir has an automated cutting room featuring quilting technology and mechanical and laser cutting machines. The factory also features two embroidery machines and ...
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News briefsCalida finalizes sale of Millet
The Swiss Calida Group has finalized the sale of Millet Mountain Group on April 20, 2022. Jean-Pierre Millet, investor and grandson of Millet’s founder, and Inspiring Sport Capital, a private equity firm specializing in sports investments, have acquired the Millet Mountain Group with the Millet and Lafuma Outdoor brands, returning ...
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News briefs
Millet x Element launch collaboration for next fall/winter
Millet and the Boardriders brand Element have collaborated to design a collection, which, according to Fashionnetwork, includes several product lines. Among them are high-performance products, including a Gore-Tex jacket, a Polartec fleece, recycled polyester bags, neck wraps and even a sleeping bag. The main line is called “Concrete Jungle” and ...
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ArticleCalida completes sale of Millet Mountain Group
As previously reported, the Calida Group in late December received a binding offer from Jean-Pierre Millet, together with Inspiring Sport Capital, to sell the Millet Mountain Group, which includes the Millet and Lafuma Outdoor brands. Calida now reports that it has received the final approval of the French work council ...
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ArticleGrandson of Millet founder to buy Millet Mountain Group from Calida
In an announcement on Dec. 24, Calida Group said it has received a binding offer from Jean-Pierre Millet, together with Inspiring Sport Capital, to sell Millet Mountain Group, which includes the Millet and Lafuma Outdoor brands. Jean-Pierre Millet is an investor and grandson of the founder of the Millet brand. ...
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News briefsASF 4.0 shoe factory starts production in France
One year after laying the foundation stone and despite the pandemic, the Advanced Shoe Factory 4.0 (ASF 4.0) in Ardoix, in the heart of the Auvergne-Rhône-Alpes region of France, started up its automated production facility for sports footwear on Sept. 16. ASF 4.0 is a subsidiary of textile specialist Chamatex ...
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ArticleCalida Group posts H1 sales growth of 30.2 percent
For the first half period of 2021, Calida Group reported a 30.2 percent increase in sales to CHF 153.9 million (€142.8m-$169.3m) in currency-adjusted terms, which beat the pre-pandemic levels. The company said in a release that Millet Mountain Group, with net sales proceeds of CHF 37.2 million (€34.5m-$40.9m) and a ...
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ArticleCalida Group to sell Millet Mountain Group
Following the successful divestments of Oxbow and Eider, the Swiss Calida Group now intends to continue its strategic focus and concentrate on its core lingerie and underwear business with a sharpened brand portfolio by selling off the rest of its outdoor brands. Recent business developments have illustrated, the company said, ...
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News briefs
Millet appoints key account manager pure players
Millet Mountain Group has hired Pierre Chanelière as its new key account manager – pure players, a newly created position. Chanelière previously worked at Salomon, Tecnica and, most recently, e-tailer PrivateSportShop. As reported by Sport-guide, in his new role at the Millet group, he will focus on the French market ...
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News briefs
Schmidt-Eisenhart will be Calida Group’s new CEO
The board of directors of the Swiss Calida Group, which includes the Lafuma Group with the outdoor brands Millet and Lafuma, has appointed Timo Schmidt-Eisenhart as chief executive officer of the Calida Group. Schmidt-Eisenhart will succeed Reiner Pichler in the first half of 2021. As reported earlier, Pichler will continue ...
