All Paramo articles
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ArticlePáramo brings sustainable rainwear to the US via DTC
The British brand, known for its sustainability and durability, is set to expand into the US market with direct-to-consumer sales.
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OpinionEOS 2024: Particularly good, but are we our own worst enemies?
At the 2024 European Outdoor Summit in Cambridge, leaders reflected on sustainability achievements, emphasizing the need to celebrate industry successes more often.
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OpinionThe waterproof jacket: What the outdoor industry should focus on
OIC’s columnist Charles Ross explores the evolution of waterproof jackets, highlighting the balance between performance and sustainability in the outdoor industry.
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ArticleAdam Arnold: Steering Nikwax and Páramo toward employee ownership and sustainable success
In our latest interview, Adam Arnold, CEO of Nikwax and Páramo, discusses steering the company towards employee ownership, navigating post-pandemic challenges, and championing sustainability. Learn about Arnold’s journey from a summer job to CEO and how he plans to achieve net zero emissions by 2040.
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News briefsPáramo’s new business structure aims to support future growth
Ethical outdoor apparel brand Páramo Directional Clothing has made several changes at the management level to support future growth and continue to provide high-quality products and great customer service. Richard Pyne takes on the role of Páramo CEO, leading the strategic direction of the company and ensuring that the brand’s ...
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OpinionIs being waterproof the most important part of our apparel?
The outdoor industry has been characterized by the hero product made from Gore-tex (other shell materials are available). Is this really the focus of design thinking that should be championed? One of the great marketing case stories of the last 30 years is that those seeking to equip themselves now ...
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ArticleNick Brown passes on ownership of Nikwax and Páramo to employees
After 45 years as owner and founder, Nick Brown has handed over control over Nikwax and Páramo on Feb. 1 to his employees on three continents at the age of 67 by selling the company to a newly formed Employee Ownership Trust. Nikwax Waterproofing Wax for Leather, 1977 ...
