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Article

Big business on social media:
Where digital natives shop

16 June 2021

The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...

News briefs

​Pinterest brings shopping functions to Australia, Canada, France and Germany

8 June 2021

The Pinterest photo app wants to become more of a shopping platform internationally. After the U.S. and U.K., the company’s shopping functions will now also be available in Australia, Canada, France and Germany. Users will thus have the opportunity to buy products directly via pins, pinboards and search results. The ...