An Austrian fashion designer, Lena Hoschek, and Dachstein will launch their first joint shoe collection this August. For Dachstein, it is an opportunity to enter the lifestyle segment of the market. The line includes five different retro models with modern details and functions. Dachstein will handle sales of the line in Austria, Germany and Switzerland via its own sales network and its online store. Some models will be sold in Lena Hoschek's flagship stores in Vienna and Graz.