As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or through large advertisements in the stadia. The clubs involved include FC Fulham, West Bromwich Albion, West Ham United, Swansea City, Norwich City and Aston Villa. At the same time, the company is extending its existingt agreement with the FC Liverpool. The Premier League matches are broadcast to 650-million households worldwide and provides some 4.7 billion contacts with consumers per season.
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