Headwear brand Buff is launching its first global digital brand campaign under the manifesto “Live more now,” which aims to turn the claim into a social movement. The audiovisual campaign is based on the emotional representation of outdoor moments and features a variety of people enjoying their time in the great outdoors around the globe. In parallel with the campaign, a landing page is planned on the Buff website, where different places to experience life and freedom in nature can be discovered. Picking up on the zeitgeist of the pandemic, the Spanish company wants to call for positivity and invites people to enjoy what nature has to offer us, even in places close to us.