Camelbak launched its first backpack without a hydration system at the OutDoor show, thereby entering the lifestyle segment. At the fair, the company is checking how customers respond to the new category. For a start, the product will only be available in Europe. More models will be added soon and its launch in the American market is planned for sometime next year. In Germany, Camelbak's distributor for the biking retail channel, Hartje from Berlin, will assume the distribution of the new lifestyle collection as well.
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