British camping equipment specialist Olpro, founded in Worcestershire in 2011, has announced that seven new social media influencers will join the brand as ambassadors for 2021. The new social media influencers are Camping With Style, The Ashford Family, Skip and Jump, The Caravanning Mummy, Flashpacking Family, The Coastal Mummy and Travelynn Family.

Olpro says it had its most successful year yet in 2020, with a 98 percent increase in total orders as camping and staycations grew in popularity during the pandemic. The camping specialist will now plant a tree for every tent and awning sold in 2021.

The brand was named the ”West Midlands’ Digital/E-Commerce Business of the Year 2020” at the Federation of Small Business Awards and a national runner-up at the British Chambers of Commerce Business Awards 2019.