All Social Media articles
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News briefsL.L.Bean pauses social media to promote outdoor mental health
The US outdoor retail company is encouraging people to reconnect with nature by going “off the grid” during Mental Health Month.
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ArticleSport 2000 study reveals sports e-commerce gaps
Sport 2000 Germany’s new study reveals the challenges in e-commerce in the sporting goods sector, taking a closer look at topics such as SEO and social media, post-purchase experiences and returns.
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News briefsPartnership brings new voices to running industry media
The Running Event (TRE) partners with the development program The Magic Boost to elevate diverse content creators and broaden the sport’s storytelling reach.
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ArticleVaude quits X, sets example against disinformation, hate speech and racism
Source: Hari Pulko/Vaude Manfred Meindl German outdoor company Vaude announced on March 21 that it was leaving the social media platform X with immediate effect. “This is our response to the increasing misinformation, discriminatory and right-wing populist content and the increasingly aggressive style on X – we ...
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ArticleNew study on social shopping in Germany: Where the product finds the buyer
One in five Germans has bought something via social networks, just as many can imagine it. Social media and e-commerce are merging, and the customer journey is being redefined. A recent YouGov study shows the relevance of social shopping for German consumers.
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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News briefsPinterest brings shopping functions to Australia, Canada, France and Germany
The Pinterest photo app wants to become more of a shopping platform internationally. After the U.S. and U.K., the company’s shopping functions will now also be available in Australia, Canada, France and Germany. Users will thus have the opportunity to buy products directly via pins, pinboards and search results. The ...
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News briefsprAna calls for people to give up eco-unfriendly habits
As part of a three-week campaign, U.S. brand prAna wants to inspire people to rethink their daily lives and identify an environmentally harmful habit they can give up. They are then asked to post their personal pledge with a photo or video on Twitter, Instagram or Facebook using #NotGoingTo and ...
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News briefs
Camping specialist Olpro expands influencer team
British camping equipment specialist Olpro, founded in Worcestershire in 2011, has announced that seven new social media influencers will join the brand as ambassadors for 2021. The new social media influencers are Camping With Style, The Ashford Family, Skip and Jump, The Caravanning Mummy, Flashpacking Family, The Coastal Mummy and ...
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News briefs
WhatsApp to add in-app purchases
Facebook will soon be adding in-app purchases and enterprise message hosting to WhatsApp. Companies will be able to use Facebook Shops – the e-commerce platform that made its debut in May and feeds into all Facebook apps – to sell products through the messaging app. Companies will also be able ...
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News briefsJack Wolfskin’s Wolftrail campaign encourages close-to-home adventures
The Wolftrail campaign launched by Jack Wolfskin in spring, which was originally located in the Carpathian Mountains in Romania, is entering its next round: Taking into account the current situation of limited travel opportunities due to the Covid-19 pandemic, the German outdoor brand now inspires its customers to embark on ...
