Craft, the Swedish producer of functional underwear and clothing, is producing type-1 masks for its retail partners. The “community masks” are not only to help fulfill the obligation to wear masks in sports retail, but with the imprint “Support your local dealer”, they are also intended to encourage consumers to support their local shops. With this measure, Craft seamlessly continues its “Support your local Dealer” campaign during the corona crisis. In a first step, the brand provided the product shipments to all partner retailers without an online shop. The Craft community masks are made in Europe, reusable, washable at 90 degrees, water-repellent on the outside and bacterially treated with Sanitized finishing on the inside.
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