All Craft articles
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News briefsNew Wave's operating profit dips despite 5% sales growth
New Wave Group reported a 10.9 percent decline in Q3 net profit to 270.9 million Swedish kroner (€23.2m) from SEK 304.0m for the three months ended Sep. 30. Period operating profit declined by 4.2 percent to SEK 381.1 million (€32.6m) despite 5 percent revenue growth to SEK 2.34 billion (€199.8m) ...
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ArticleNew Wave pushes operating profit up despite small sales dip
New Wave Group, which added Swedish outdoor company Tenson AB to its sports & leisure portfolio on July 1, realized a 4.2 percent increase in segment operating income to 140.2 million Swedish kroner (€12.5m) from SEK 134.5 million for the three months ended June 30. Segment sales declined by 1.4 ...
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ArticleNew Wave’s sales growth driven by Sports & Leisure
The Swedish-based New Wave Group, which owns sports brands like Craft and Cutter & Back and distributes several others, saw total sales in the last quarter increase by 23 percent to 2,307 million Swedish kronor (€218.7m), with the growth driven by its Sports & Leisure segment. At constant currency rates, ...
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ArticleSports & Leisure pull Craft's parent forward, Nordics and U.S. recover
The Swedish-based New Wave Group, which owns brands like Craft and Cutter & Back, reported record third-quarter profits as sales closed in on pre-pandemic levels, driven by a recovery in the Nordic countries and the U.S. The group’s Sports & Leisure division, which includes Craft, saw sales rise by ...
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News briefsCraft launches Universal Health Wear collection for U.S. citizens
The U.S. subsidiary of the Swedish brand Craft is launching a new special project: selected apparel lines will be discounted by 10.7 percent for the U.S. market, which is equivalent to the percentage of income that all Swedes pay for their all-covering health care. The new line ...
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ArticleSports and leisure segment boosts New Wave sales in Q2
Sweden’s New Wave Group, which owns brands like Craft and Cutter & Back, saw total sales in the second quarter ended June 30 rise by 13 percent as compared to the year earlier to 1,487 million Swedish kronor (€145.7m-$171.1m), led by a 70 percent increase in its Sports & Leisure ...
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News briefsCraft expands presence in obstacle course racing
Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan. According to Outdoor Sportswire, the multi-year agreements also name Craft as a sponsor of the ...
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ArticleNew Wave posts Q1 profit
New Wave Group, the Swedish company behind Craft and Cutter & Buck, has posted a record first-quarter profit despite a drop in sales due to lower costs. Operating profit for the three months ended March 31 was 100 million Swedish Kronor (€9.9 million-$12 million), compared to a loss of SEK24.1 ...
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ArticleRecord result for Craft's parent company
Efforts to prioritize costs, earnings and cash flow bore fruits in the fourth quarter of 2020, helping the New Wave Group to score record operating profits. Despite restrictions linked to the pandemic and canceled or postponed events, the Swedish company behind Craft and Cutter & Buck saw its operating results ...
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News briefsCraft is title sponsor of the Gravel Rally Black Forest
Swedish functional clothing specialist Craft is the new title sponsor of the Gravel Rally Black Forest, which has been organized since 2018 by Hirsch-Sprung, a travel company based in the Black Forest with a focus on bike tours, for the 2021 season. The 2021 gravel event will take place July ...
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ArticleCraft's parent can feel the pandemic, recovers a bit in Q3
The New Wave Group, the Swedish company behind Craft, said actions to prioritize costs, earnings and cash flow bore fruits in the third quarter. The operating margin gained 4.3 percentage points to 12.0 percent due to these efforts. It was only the second time in the company’s history that it ...
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News briefsCraft enters distribution partnership for APAC and Middle East
The Swedish company Craft of Scandinavia, owned by the New Wave Group, signed a strategic distribution partnership between its Craft Sportswear business and Singapore-based Aspire Brands effective from Jan. 1, 2021. The agreement covers more than 12 markets, including Australia, New Zealand, South East Asia, Korea and the Middle East. ...
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News briefsNew Wave GmbH reorganizes management
Andre Bachmann, managing director of the German company New Wave GmbH, which is best known for the distribution of the Swedish brand Craft, has granted general procuration to his long-time employees Henriette Pfeiffer and Felix Lechner. Pfeiffer, New Wave’s chief financial officer, has been with New Wave for 14 years. ...
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News briefsCraft produces community masks for sports retail
Craft, the Swedish producer of functional underwear and clothing, is producing type-1 masks for its retail partners. The “community masks” are not only to help fulfill the obligation to wear masks in sports retail, but with the imprint “Support your local dealer”, they are also intended to encourage consumers to ...
