All Trail Running articles
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News briefsOboz, Unity Folks launch campus program
The outdoor footwear brand and a diversity-focused training organization are piloting a program that links college students to careers in the outdoor industry.
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News briefsDecathlon brings Kiprun to the US
The French sports retailer expands its running brand to the US, targeting specialty channels with a three-tier product lineup.
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News briefsMerrell hosts UK club night powered by trail runners data
The outdoor footwear brand transformed runners’ performance data into music at a unique club night during the Kendal Mountain Festival.
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ArticleEngo owner takes over smart eyewear business
A French AR-sports eyewear specialist changes ownership, with its former founder taking control of two key brands and shifting focus toward endurance athletes.
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News briefsIcebug sets donation record with anti-Black Friday campaign
The Swedish brand skipped Black Friday promotions for the sixth year in a row, donating all revenue to forest and wilderness conservation groups.
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ArticleNNormal launches shoe take-back and recycling program
The trail-running brand launches a free collection and recycling program for worn-out shoes, aiming to extend product life and boost circularity.
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News briefsSalomon opens second store in NYC
The French outdoor brand adds a second NYC location in Williamsburg, highlighting Sportstyle products and its continued growth in North America.
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News briefsDecathlon opens fourth City-format store in France this year
The French sporting goods company continues its City-format expansion with a new store designed for active urban lifestyles in central Rennes.
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ArticleWeSports plans IPO on Nasdaq First North
The Malmö-based sporting goods group plans a public listing to fund acquisitions and accelerate growth across key active lifestyle categories.
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ArticleFoot Locker loss deepens as Dick’s sets turnaround plan
High inventory costs and integration charges from a recent acquisition challenge the North American sports retailer’s short-term outlook.
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News briefsOrtovox appoints Lisa Sinnegger as head of design
The German mountain sports brand appoints a new design lead to drive its product evolution with a focus on longevity and authenticity.
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ArticleIcebug continues Black Friday boycott, donates sales to conservation groups
The Swedish outdoor footwear brand turns Black Friday into a global conservation initiative by donating its proceeds to nature protection.
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News briefsTRE LIVE expands for 2025 San Antonio event
North America’s top run specialty trade show expands its live broadcast format with real-time coverage and inclusive storytelling from San Antonio.
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News briefsOrthoLite opens manufacturing site in North Vietnam
The US-based supplier of sustainable footwear components boosts its Asia presence with a new vertically integrated site in Ninh Binh Province.
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News briefsOn opens flagship stores in Mexico and Spain
A premium Swiss sportswear brand is accelerating global growth with flagship openings in Mexico City and Madrid, blending retail and local culture.
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ArticleThule Group outlines updated financial targets and strategic focus
The outdoor gear company sets new growth ambitions, shifting focus to Champion categories and long-term value creation.
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ArticleASF 4.0 expands to Portugal with megafactory
The Franco-Portuguese footwear initiative aims to produce 1.5 million pairs of sports shoes annually with automated manufacturing.
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News briefsColumbia extends Megamarsch partnership through 2028
The US outdoor brand extends its collaboration with a European long-distance hiking series, aiming to reach more endurance walkers across four countries.
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News briefsLowa launches custom insole fitting system
The German outdoor footwear specialist debuts a new in-store tool to offer tailored insoles, improving fit and enhancing customer service.
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ArticleAmer Sports Q3 surge led by Arc’teryx and Salomon
The premium outdoor brands of Amer Sports powered a strong Q3, with Arc’teryx, Salomon and Peak Performance driving 30% revenue growth.
