Brandon Semenuk, a Canadian freeride mountain biker from Whistler, BC, three-time Freeride Mountain Bike World Tour gold medalist and recognized in the scene as one of the best freeride mountain bikers of all time, has launched his first Etnies pro shoe, the Semenuk Pro, along with his latest video project, Amygdala. The amygdala is located in a person’s brain and literally represents the central fear system. In the video, the viewer wonders if Semenuk is ignoring his amygdala or if he simply has none. The Etnies Semenuk Pro is designed to meet the demands of high-speed, technical downhill and trail riding. The shoe is available now on