On May 4, 2025, Colorado-based outdoor apparel brand Teren releases a limited-edition shirt collection inspired by Star Wars, marking the occasion known by fans as “May the 4th.” The capsule drop features designs that blend Teren’s signature technical materials with artwork and themes from the sci-fi saga. While the company didn’t reveal exact product specs in the brief release, it emphasized that the gear was designed “for the trail and the stars alike,” referencing its usual focus on performance apparel for adventure travelers. Previous Teren releases have included travel-ready clothing engineered for durability, breathability and versatility – traits the company suggests are equally suited for desert planets or deep forests.
The collection goes live exclusively via the Teren website and is expected to be available only while supplies last. With its latest release, Teren taps into the growing intersection of outdoor lifestyle branding and pop culture, targeting both performance-minded hikers and devoted sci-fi fans.
Fun fact: For the full day on Sunday, MAy 4, the brand – a partner of ingredient brand eVent – will translate its entire website into Yoda speak. Check it out here: www.teren.com.