For the first time since its foundation in 1969, Rip Curl has organized a winter range release “somewhere” near the Arctic Circle in Northern Europe in late November with over 70 European employees and agents
Related articles
News briefsRecco extends reflector technology to outdoor footwear and apparel
As more people choose to play outside and explore the mountains and backcountry, the need for professional search and rescue organizations to be able to quickly find missing or injured people is greater than ever. Recco has therefore introduced a new line of three reflectors designed primarily for outdoor ...
- News briefs
Herschel launches cooler program
Canadian accessories brand Herschel Supply Co. , based in Vancouver, has introduced its first insulated program, a line of soft coolers, lightweight backpacks, zip totes and lunch kits made with recycled fabric and a leakproof liner. The colorful coolers hold up to 30 cans and shopping totes come in two ...
- News briefs
Craft expands presence in obstacle course racing
Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan . According to Outdoor Sportswire , the multi-year agreements also name ...
More Product & Marketing
- News briefs
Rewoolution celebrates diversity and inclusion in new campaign
Rewoolution , the Italian merino activewear brand of Reda Group , has announced a new communication campaign called #JoinTheRewoolution that celebrates diversity and inclusion. The campaign is launched in collaboration with Purple Goat , a London-based marketing agency specializing in disability and inclusion. The campaign features athletes and ...
- News briefs
Lycra with new circularity advertising campaign
Source: The Lycra Company Sustainability Campaign print ad The Lycra Company is launching a new print and online advertising campaign, “ Keep in the loop with Lycra ,” aimed at driving the conversation about circular economy in textiles. The campaign is an invitation to customers ...
- News briefs
Mediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”
German advertising agency Mediaplus , part of the Serviceplan Group , is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day , the agency launched the ...
