HeiQ is introducing a new IT solution for garments, called “Identity,” which was developed in cooperation with a German IT specialist, Trace Key. “Identity” transforms the serial number of each product into a QR code that allows consumers to check in the store whether the product is an original, where the components of the product come from and where it has been manufactured. Clients from the outdoor industry are able to check the quality of the product and where and when it was sold. The IT solution is currently offered to clients of HeiQ, who already work together with the Swiss company to use its textile finishes. HeiQ has its headquarters in Switzerland and distributes its products directly in the U.S., Portugal, Italy, Germany and Austria. In Asia, including China, Korea, Taiwan, Bangladesh and Sri Lanka, HeiQ works together with local distributors. Among its clients in the past were The North Face, Vaude, Völkl, New Balance, Mammut and Puma.