Hoka One One is partnering with fabric developer Polartec to create a complete, all-inclusive range of high-performing shirts for all athletes. The fast-growing running footwear label of Deckers Brands that expanded into performance apparel this spring, said it looked at extensive consumer feedback to design Hoka’s first apparel collection of running and fitness staples. With nearly 4,000 surveyed responses, the brand found consumers desired apparel that was simultaneously high-performing and accommodating of every type of athlete: runners, walkers, fitness-seekers and outdoor adventurers of all levels.
For the initial collection, Hoka chose Polartec® Power Dry® for their premium performance apparel due to its lightweight feel and sweat-wicking, fast-drying properties. Wendy Yang, president of Hoka One One, said: “Our new apparel line includes previously unseen designs meant to meet the unique needs of the Hoka consumer. Equally important, we believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel. This new collection provides both, so everyone can feel ready to take on the world.”
According to Polartec’s website, Hoka is already busy designing a second line for which Polartec will continue to provide the fabric solutions. Allegedly, “comfy performance gear” with fleece solutions such as Polartec® Power Grid™ and Polartec® Thermal Pro® will be introduced in the fall.